POSITIVELY RADIANT: PUMA’S NEW CRYSTAL GALAXY CAPSULE
Cape Town, South Africa; 15 March 2022 — Global sports company PUMA’s new Crystal
Galaxy capsule finds inspiration in the everyday, looking to the natural properties of crystals to
empower, inspire, and heal the world around us.
The Crystal Galaxy capsule is made for women who radiate positivity and shine bright. As part
of PUMA’s She Moves Us platform, featuring real, strong, and empowered women, campaign
images were shot with Olympic sprinter Imani-Lara Lansiquot. As an English track and field
sprinter from the UK, she trains rigorously while staying both dedicated and joyful, perfectly
embodying the message behind the capsule and the spirit of the She Moves Us platform.
Footwear features gemstone accents with pearl sheen, transparency and crystal
embellishments. Choose your footwear to match the energy you want to bring into your life, with
different crystal-inspired lace jewels:
Rose Quartz: symbolises peace, love and friendship, found on the Cruise Rider (R1 899)
Amazonite: symbolises serenity and wellness, found on the Mayze (R1 999)
Apparel items fuse graphic details with shimmering accents of yellow, blue and purple alongside
all-over crystal prints while pearl sheen woven fabrications, marble drawcords and shiny logos
add a bright touch.
Apparel designs feature a mix of both tight and relaxed silhouettes including Longsleeve Fitted
Tees (R899), High Waist AOP Leggings (R999) and 7" Tight Shorts (R699), Woven Pants
(R1 499), Hoodies (R1 299), a Bodysuit (R999) and Dress (R1 299).
Shine brighter than ever in the all-new Crystal Galaxy capsule. Available from 18 March 2022
from PUMA.com, PUMA stores, sportscene, The Cross Trainer, Shesha, Superbalist, OFFICE
London and selected retailers.
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