Cape Town, South Africa, 10 August 2023 — Global sports company PUMA and treble
winners Manchester City have today launched the 2023/24 Manchester City Away kit – which
celebrates the industrious beating heart of Manchester and the people who make it happen.
Just like the city itself, the new jersey is made a ‘bit different’. Manchester is renowned for its
industrial era, its history, and its heritage. The new Away kit draws inspiration from the towering
mills, buzzing warehouses and industry of the city. The all-over tonal graphic print gives the shirt
a retro feel and draws inspiration from archival weave patterns from Manchester.
To complement the classic white base, the shirt utilizes accent colors that honor the city’s
creative heritage, including vibrant gold flame highlights, inspired by the famous brickworks of
Ancoats, in Manchester. The inside neck also features a symbolic representation of the factory
skyline of the city. The jersey ensures Cityzen’s represent their team and the city where it all
began – from the streets of Manchester to Europe’s biggest stage.
"We wanted to design a kit that was fit for champions”, said Marco Mueller, PUMA Senior Head
of Product Line Management Teamsport Apparel. “The jersey combines modern design
elements with nods to the city itself, resulting in something that truly resonates with those that
wear it, whether that’s on the pitch or in the stands. The jersey is powered by Manchester -
combining industrial colors with a traditional collar that really gives a progressive but classic
style.”

Serena Gosling, Director of Integrated Fan Experience and Retail & Licensing, Manchester City
said: “We’re delighted to reveal our 2023/24 Away kit today, completing our offering of kits for
the new season. Both our Home kit celebrating 20 years of the Etihad Stadium, which launched
in May, and our electrifying Third kit, which launched last month in Tokyo, as part of our
preseason tour of Asia, have been hugely popular, breaking club sales records again. As we
launch our Away kit today, we hope that our fans love the inspiration and design of this kit too.”
The new Authentic jersey features cutting-edge technology to provide optimal performance and
comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way
stretch design that reduces weight and friction, allowing players to move freely and comfortably.
The dryCELL technology integrated into the fabric is designed to keep your body free from
sweat.
The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-
wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond –
no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials,
excluding the trims and decorations as a step toward a better future.
To celebrate the launch of the new Manchester City Away kit, custom Octane and Fennec
decals based on the new Manchester City Away kit design, PUMA themed wheels and a PUMA
player banner will be available in the popular sports action game Rocket League from 24 August
through to 5 September.
Manchester City will debut the new Away kit in their opening League game away at Burnley FC
on 11 August 2023.
Celebrate the heart of Manchester with the 2023/24 Manchester City Away kit available from 10
August at PUMA Retail stores, PUMA.com, Sportsmans Warehouse and Totalsports. Price
R1199 and R1099 for Junior.
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