Promoting kids positivity with the new PUMA X SMILEYWORLD collection

The new PUMA x SMILEYWORLD collection for kids embodies a fun and expressive spirit, with
colourful designs that feature positive messages and playful graphics. The fun-loving streetwear
collection offers product designs inspired by the original SmileyWorld emoticons to promote
positivity and remind the world just how powerful a smile can be. Founded in 1972, SmileyWorld
is the original good news lifestyle brand. Their mission has always been to create a happier,
kinder world.

PUMA x SMILEYWORLD T7 Track Jacket (R999)
The classic PUMA T7 track jacket gets the SmileyWorld look for this collection with a big
SmileyWorld logo in the upper right corner.

PUMA x SMILEYWORLD T7 Track Pants (R899)
The matching T7 Track Pants feature a cuff bottom and yellow accent string pull.
PUMA x SMILEYWORLD Tee (R449)
Available in multiple colours and graphic prints, this classic tee includes fun, bright SmileyWorld
graphics across the front.

PUMA x SMILEYWORLD Tee Dress (R799)
The tee dress features colour blocking with purple sleeves, co-branded graphics, and a yellow
drawstring around the waist.

PUMA x SMILEYWORLD Crew Neck Sweatshirt (R799)
Features a cosy fabrication and expressive graphics inspired by the imaginative world of
emoticons for an extra lift of whimsical design.

Footwear in the PUMA x SMILEYWORLD collection includes the Future Rider, Serve Pro and
Graviton styles in infant through to junior sizes.

The new PUMA x SMILEYWORLD collection will be available from 25 April at PUMA.com,
PUMA Gateway and Shesha.

###