PUMA & AC MILAN REVEAL THE 24/25 THIRD KIT
Cape Town, South Africa, 22 August 2024 — Global sports company PUMA and AC Milan
have today unveiled the club’s Third kit for the 2024/25 season, showcasing a fresh take on the
Club’s iconic style that embodies the spirit of Milanismo.
AC Milan’s culture thrives on creativity and vibrant colours. The new Third kit brings fresh, new
colours to the pitch, adding a new layer of meaning to the beautiful game. The unique 24/25
Third kit features a shadow grey base colour with a fresh mint collar and sleeves, and grape
mist details on the collar – including a monochromatic version of the club crest – to express the
inherent Milanese style in a way that is both new and distinctly Rossonero, even in the absence
of Rosso or Nero. Welcome to Milan(ismo).
Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, said:
“The 24/25 Third kit embodies the unique blend of tradition and innovation that defines AC Milan
and connects with the club’s youthful fanbase to create something new and unique. We aimed
to create a jersey that stands out while staying true to the club’s identity. This kit reflects the
bold and sophisticated spirit of Milanismo and is designed to perform at the highest levels.”
Maikel Oettle, Chief Commercial Officer of AC Milan, said:
“This new Third kit developed by
PUMA is a bold statement of what Milanismo stands for – innovation, elegance, and a deep
connection to our city’s heritage. We are excited to see our players and fans alike embracing
these colours, which represent a modern twist of our club’s identity. Partnering with PUMA
allows us to continue pushing boundaries, not just in style, but in sustainability, as we aim to
lead by example both on and off the pitch.”
The 24/25 Third kit is available in Authentic and Replica versions. The Authentic jersey, worn by
the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and
friction, ensuring elite-level performance. The Replica jersey offers the same striking design with
a more relaxed fit, perfect for both game days and everyday wear.
Both versions incorporate
PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.
Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the
RE: FIBRE initiative, utilizing recycled textile waste to create new materials without
compromising quality. Containing at least 95% recycled textile waste and other used polyester
materials, this initiative represents a significant step towards a more circular and sustainable
production process for football jerseys.
For the first time in club football, RECYS technology will enable PUMA and AC Milan to apply
the world’s first fully recyclable heat transfer for names and numbers to every 24/25 Third kit,
while still meeting the highest required performance standards. This continues to build on
PUMA and AC Milan’s sustainability goals as they continue to promote a more sustainable
future.
The new 24/25 AC Milan Third kit will debut on pitch when AC Milan takes on Parma in the
Stadio Ennio Tardini on 24 August. The AC Milan Third kit is available from PUMA Retail stores, PUMA.com, Studio 88 and Sportsmans Warehouse from 1 September. Price R1399.
