PUMA AND 8ENJAMIN LINK UP FOR A SKATE INSPIRED
PUMA AND 8ENJAMIN LINK UP FOR A SKATE INSPIRED
COLLECTION OF PLAYFUL PASTELS
Cape Town, South Africa; 18 May 2023 – Meet Fluzz, the main character of a brand-new
collaboration between PUMA and 8enjamin.
A fun interplay between 8enjamin’s vibrant colour palette and nostalgic skateboarding
aesthetics, Fluzz is an all-city, sneaker-loving pastel cloud that serves as the main character for
a new collection of apparel and footwear.
An artist and designer, as well as an in-house member of the PUMA design team, 8enjamin’s
work is an expression of colour, action, and positivity. Defined by relaxed fits, psychedelic prints,
and skate-inspired details, the collection features apparel including graphic-adorned hoodies
and T-shirts bearing the image of Fluzz. 8enjamin has also created a bubbly rendition of the
PUMA wordmark, which is used on select pieces throughout. The collaboration’s mesh shorts
boast an allover kaleidoscopic pattern in two colour options: vibrant orange, purple, and green,
plus a monochromatic take as well.
homage to some of the artist’s favourite sneakers, and models he has loved wearing himself,
the Suede is reimagined with a light pink upper, overstated fluffy laces, and a custom Fluzz
hangtag. The Slipstream features a tonal white colourway with pops of purple and pink
throughout, also featuring fluffy laces. Both shoes come packaged in a special shoe box that
doubles as a collectible art piece. A special bucket hat and tote bag round out the collection’s
accessories.
The latest PUMA x 8enjamin collection is available from 19 May 2023 on PUMA.com and at
PUMA retail stores.
