PUMA and Borussia Dortmund Drop Stunning 2026/27 Home Jersey Inspired by Dortmund
PUMA and Borussia Dortmund Drop Stunning 2026/27 Home Jersey Inspired by Dortmund
Cape Town, South Africa, 8 May 2026 — Global sportswear giant PUMA and German football club Borussia Dortmund have officially launched the club’s new 2026/27 home kit, paying tribute to the industrial heritage and architectural identity of the city that built the club.
The new jersey combines Borussia Dortmund’s iconic yellow with a bold structural pattern inspired by two major Dortmund landmarks — the historic Minister Stein colliery and the famous Dortmunder U.
The design celebrates Dortmund’s transformation from an industrial powerhouse into one of Europe’s most recognisable football cities, while honouring the deep connection between the club and its community.
A Kit Built Around Dortmund’s Identity
The standout graphic pattern across the jersey references the steel structures, industrial lines, and architectural forms that shaped Dortmund’s history.
PUMA says the design reflects a city built on resilience, ambition, and reinvention — values that continue to define Borussia Dortmund and its global fanbase.
The 2026/27 home kit also marks:
- 40 years since the closure of the Minister Stein colliery
- 100 years of the iconic Dortmunder U landmark
The result is one of Borussia Dortmund’s most visually distinctive home kits in recent seasons.
PUMA Launches Futuristic AI-Powered Campaign
To celebrate the launch, PUMA and Borussia Dortmund introduced a futuristic campaign titled “Built Like Dortmund”.
The campaign blends AI-generated visuals, industrial-inspired environments, and real-world production design to create a futuristic football universe inspired by the city of Dortmund.
The campaign connects the club’s industrial roots with modern football culture and innovation, bringing the new jersey to life through immersive storytelling.
Special Launch Events at SIGNAL IDUNA PARK
The official launch celebrations run from 7 to 9 May 2026 and include several major fan experiences across Dortmund.
- An exclusive launch event at the iconic Kokerei Hansa industrial site
- A large-scale light-mapping show illuminating the historic building
- The first on-pitch appearance of the new kit during Borussia Dortmund’s final home game of the season
- A special influencer and media football match at SIGNAL IDUNA PARK
The influencer event will see participants play a unique 15-versus-15 match inside one of football’s most legendary stadiums.
PUMA Highlights Innovation and Sustainability
Alongside the striking visual design, the 2026/27 Borussia Dortmund home jersey also introduces advanced performance technology.
The Authentic match jersey includes:
- PUMA ULTRAWEAVE lightweight fabric
- dryCELL sweat-wicking technology
- ThermoAdapt temperature regulation
Meanwhile, the Replica jersey uses PUMA’s sustainable RE:FIBRE technology, made with 95% recycled polyester sourced from textile waste.
Official Statements
Maria Kiebacher, PUMA Director Product Line Management Teamsport Apparel, said the launch represents more than just football apparel.
“BVB is different, and this kit reflects that. Dortmund is a city built on steel and ambition, and everything about this design honours that. PUMA and BVB have created something that goes beyond a kit launch.”
Kerstin Zerbe, Managing Director of BVB Merchandising GmbH, added:
“This jersey embodies Dortmund — the city’s landmarks, history, and constant change are reflected in its design. Our fans will wear a true piece of Dortmund.”
Where to Buy the 2026/27 Borussia Dortmund Home Kit
The new Borussia Dortmund 2026/27 Home Kit officially launches on 8 May 2026 and will be available through:
- PUMA retail stores
- Totalsports
- JD Sports
- Sportsmans Warehouse
- Studio 88
- Takealot
Frequently Asked Questions (FAQ)
When was the Borussia Dortmund 2026/27 home kit released?
The new Borussia Dortmund 2026/27 home kit was officially launched by PUMA on 8 May 2026.
What inspired the new Borussia Dortmund home jersey?
The jersey was inspired by Dortmund’s industrial heritage, including landmarks like the Minister Stein colliery and the iconic Dortmunder U.
Who designed the Borussia Dortmund 2026/27 kit?
The 2026/27 Borussia Dortmund home kit was designed by global sportswear brand PUMA in collaboration with Borussia Dortmund.
What technology is used in the new BVB jersey?
The Authentic jersey features PUMA’s ULTRAWEAVE fabric, dryCELL sweat-wicking technology, and ThermoAdapt performance technology.
Is the Borussia Dortmund replica jersey sustainable?
Yes. The Replica jersey uses PUMA’s RE:FIBRE technology and is made with 95% recycled polyester sourced from textile waste.
Where can fans buy the Borussia Dortmund 2026/27 home kit?
The jersey is available through PUMA stores, Totalsports, JD Sports, Sportsmans Warehouse, Studio 88, Takealot, and selected football retailers.
When will Borussia Dortmund wear the new kit for the first time?
Borussia Dortmund will first wear the new 2026/27 home jersey during their final home match of the season at SIGNAL IDUNA PARK.
