PUMA AND JACK GREALISH INTRODUCE THE FOREVER. PALERMO. CAMPAIGN

Cape Town, 16 October 2023 – PUMA introduces the first-ever Palermo campaign, starring
Jack Grealish, the beloved Manchester City midfield playmaker, upstart, and style icon.
Embracing an effortless Italian-style philosophy while bringing together past and present football
DNA, the campaign features Grealish putting his own spin on the Palermo, an archetype of ‘80s
terrace style that is back for 2023.

Lacing up the PUMA Palermo in vibrant new colour schemes, Jack Grealish showcases the
timeless low top, featuring a characteristic tag on the upper, a T-toe construction, and the
classic gum outsole.

Grealish pairs the Palermo with a series of looks featuring classic light-washed denim and an
oversized topcoat, in addition to a pitch-inspired look including PUMA tricot and burgundy
corduroy trousers.
The Palermo was originally part of a series of PUMA sneakers that raised a glass to some of
Europe’s most famous capitals, including London, Oslo, and many more. Now, the Palermo is
treated to a suite of new colorways.

The next chapter in the journey of the PUMA Palermo officially kicks off globally on 20 October,
with much more to come in 2023.

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Jack Grealish, a Manchester City and England football star, is a long-term partner with PUMA. He has become a face of the brand’s FUTURE range and is also involved in campaigns like the “Forever, Palermo” initiative. Grealish’s partnership with PUMA is a record-breaking deal for a British player, showcasing his influence on and off the pitch. 

ADIDAS X THEBE MAGUGU HOST FRIENDS AND FAMILY TO CELEBRATE THE GLOBAL LAUNCH OF THE ‘FINDING BEAUTY’ COLLECTION