THE EXPRESSIVE ARTWORK OF KIDSUPER MERGES WITH PUMA’S ARCHIVE OF FOOTBALL CLASSICS
Cape Town, 7 March 2025 – Close PUMA collaborator Colm Dillane, better known as
KidSuper, returns with his latest collection, fusing streetwear style codes with PUMA’s archive of
football classics.
The DNA of the ongoing collaboration once again blends fashion-forward patterns, graphics and
details with the form and function of sportswear. Featuring statement designs that are elevated
with original artwork created by KidSuper himself, the collection also includes the Indoor Dstrsd
and a new rendition of the PUMA King Indoor.
Dillane’s signature visuals appear across the range on items such as the graphic jersey, which
features bold watercolour imagery on the chest, and the button-up shirt, which is adorned with
KidSuper Studios’ handwritten wordmark and custom illustrations. Cut and sew items like the
progressive hoodie, windbreaker, and shorts are linked by two-tone contrasting contour patterns
which have become a recurring motif within the PUMA x KidSuper partnership. The ringer tee
has a retro look and feel, with the PUMA and KidSuper Studios logos sharing placement on the
chest. The collection’s pants are characterized by their roomy and relaxed fit.
For accessories, Dillane and PUMA serve up a logo BB Cap and hiking-inspired backpack that
brings a utilitarian edge to the offerings.
In keeping with the collaboration’s football-inspired roots and the partnership’s affinity for
expressive footwear, this drop offers up the Indoor Dstrsd and King Indoor. The Indoor Dstrsd
incorporates worn-in details, subtly frayed fabric and a vintage finish, while the King Indoor is
imagined in characteristic faded hues, offset by the shoe’s signature gum sole for grip.
The humorous campaign is an exclusive behind-the-scenes look into the inner workings of
KidSuper Studios, where creativity is always an adventure. For the lucky intern, a frenzied
environment of artistry and athletics (don’t forget a pair of free shoes) is just another day on the
job.
PUMA x KidSuper is available from 8 of March 2025 at PUMA.com, PUMA retail stores,
Archive, Al Capone and Shelflife.
