THE FAMILY COMES TOGETHER: PUMA AND SCUDERIA
FERRARI HP CELEBRATE 20 YEARS OF SPEED
PUMA AND SCUDERIA FERRARI HP CELEBRATE 20 YEARS OF SPEED
Cape Town, March 2025 – PUMA and Scuderia Ferrari HP mark two decades of
partnership, a collaboration that has consistently pushed the boundaries of speed, design,
and motorsport culture. More than a milestone, this enduring alliance continues to drive
innovation in racing, style, and beyond – shaping the future of speed.
The partnership between PUMA and Scuderia Ferrari began in 2005 and has since
witnessed countless unforgettable moments. Over the past 20 years, Ferrari has solidified
its status as the most iconic brand in Formula 1. Legendary drivers like Kimi Räikkönen and
Charles Leclerc have celebrated victories and World Championships in PUMA racewear. As
we approach this remarkable milestone in 2025, we aim to create a pinnacle moment of
awareness and honor this extraordinary anniversary.
To mark the occasion, PUMA and Scuderia Ferrari HP hosted an exclusive dinner takes
place at the iconic ASGT Building, home to the HyperCar team, as well as Ferrari’s
historical cars and the XX Programmes, in Maranello, Italy, bringing together some of the
biggest names in racing, including Lewis Hamilton and Charles Leclerc, alongside special
guests including Jean Alesi, Giancarlo Fisichella, and Toni Vilander. More than a
celebration, the evening served as a tribute to the commitment, passion, and shared vision
that have defined this partnership.
During the dinner, Lewis Hamilton and Charles Leclerc participated in a panel talk hosted by
racing driver and presenter Vicky Piria, sharing insights on the evolution of motorsport and
the future of racing. The event also featured the official presentation of a new replica
collection, celebrating 20 years of collaboration between PUMA and Scuderia Ferrari HP.
"Racing is a relentless pursuit of perfection. For two decades, PUMA has been right there
with Scuderia Ferrari HP, partnering closely to engineer gear that keeps pace with the
evolution of motorsport, fusing speed, precision, and style," said Maria Valdes, Chief
Product Officer at PUMA. "As motorsport evolves – pushing the limits of technology,
precision, and human performance – we are thrilled to be driving this journey together with
Scuderia Ferrari HP".
As a leader in motorsport apparel, footwear, and accessories, PUMA has played a pivotal
role in equipping Scuderia Ferrari HP’s drivers and team with industry-leading technology
and performance-driven designs. The partnership has not only delivered advancements in
motorsport gear but also brought Ferrari’s unmistakable DNA to streetwear and fan apparel
worldwide.
“Motorsport is in PUMA’s DNA, and our long-standing partnership with Ferrari exemplifies
our relentless pursuit of excellence,” said Thomas Josnik, Vice President Motorsport at
PUMA. “Together, we have redefined racewear innovation and continue to set new
standards in the sport.”
Scuderia Ferrari HP Team Principal Frédéric Vasseur reflected on the importance of this
collaboration: “The partnership between Ferrari and PUMA has been key in enhancing our
team’s performance on and off the track. Over the past 20 years, we have evolved together,
pushing technological and design boundaries that support our pursuit of victory. We look
forward to continuing this journey of innovation and excellence.”
As PUMA and Scuderia Ferrari HP continue their journey into the future, this 20 th
anniversary serves as both a reflection on past achievements and an inspiration for the next
era of racing innovation, remaining dedicated to pushing the boundaries of design and
innovation, ensuring the next chapter of our partnership is faster, bolder, and more thrilling
than ever before.
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