PUMA and Skepta Unveil Their Coldest Drop Yet: The New SKOPE FOREVER White Pack
PUMA AND SKEPTA UNVEIL THEIR COLDEST DROP YET
THE “WHITE” PACK BRINGS A FROZEN TAKE ON THE SKOPE FOREVER
Cape Town, 2 July 2025 – PUMA and Skepta return with their coldest drop yet, led by an all-
white take on the Skope Forever.
Skepta’s signature silhouette is reworked with translucent icy soles, joined by apparel and
accessories that fuse PUMA’s performance roots with a luxury techwear edge.
Functional design meets elevated detailing throughout. Sculpted cutlines and lightweight
materials define the range, with each piece marked by a custom PUMA x Skepta badge.
The hooded jacket features elasticated cuffs and hem with adjustable toggles, plus subtle co-
branded logos at the chest and back. A windCELL + warmCELL vest channels gilet styling with
breathable perforations and low-key branding. The shorts mirror the same angular lines, while a
tech-silk cap is finished with reflective details
Two versions of the Skope Forever headline the drop-mesh uppers layered with smooth and
patent leather, chrome accents, and frosted soles that evoke frozen terrain. A final badge sits
stamped on the tongue.
The PUMA x Skepta “White” Pack drops 5 July 2025, exclusively at PUMA.com
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Grime Pioneer:Skepta is a founding member of the influential grime collective Boy Better Know, alongside his brother Jme.
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Musical Style:He’s known for his distinctive grime sound, characterized by energetic beats, sharp lyrics, and powerful stage presence.
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Global Recognition:Skepta’s music has garnered international attention, with his album “Konnichiwa” winning the Mercury Prize in 2016.
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Beyond Music:He has expanded his creative endeavors into fashion, founding the brand MAINS and collaborating with brands like Puma and Burberry. He also recently made his acting debut.
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Cultural Impact:Skepta is considered a significant figure in British music and culture, influencing both the sound and the broader cultural landscape.
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Early Career:He started his career in the early 2000s, releasing albums like “Greatest Hits” (2007) and “Microphone Champion” (2009) independently.
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Boy Better Know:He co-founded the Boy Better Know collective, which became a major force in the grime scene.
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“Konnichiwa”:His 2016 album “Konnichiwa” was a critical and commercial success, solidifying his place as a leading figure in grime.
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Collaborations:Skepta has collaborated with various artists, including Drake, ASAP Rocky, and Wizkid, among others.
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Fashion Ventures:His fashion brand MAINS reflects his Nigerian and British heritage, while collaborations with brands like Puma and Burberry further demonstrate his influence in the fashion world.
