PUMA AND STAPLE TEASE NEW “GIDRA” COLLECTION
PUMA AND STAPLE TEASE NEW “GIDRA” COLLECTION
A Two-Part Collection Celebrating the Legacy of Asian American Social Movements
Cape Town, South Africa; March 9, 2023 – PUMA has teamed up with streetwear brand and
longtime collaborator STAPLE, to introduce a collection of footwear inspired by Gidra, an Asian-
American student-run newspaper created in response to anti-Asian sentiment in 1969.
In February 1969, a group of UCLA students created the highly influential publication; “Gidra:
The Monthly of the Asian American Experience”. Created in response to anti-Asian sentiments
at the university and in greater Los Angeles at the time, Gidra emerged as a leading voice of the
Asian American movement. When conceptualizing this collection, the Gidra moment of the late
1960s stood out to STAPLE as a literal, and spiritual kin, of the desire to stand up against Asian
hate in the present.
The first delivery of the PUMA x STAPLE “Gidra” collection includes two Slipstream silhouettes
and a dragon T-shirt inspired by King Ghidorah. One pair will feature yellow tones to symbolize
King Ghidorah and the second pair will be rendered in black. This colour pairing nods to the
shared influence of two prominent anti-discrimination movements, Yellow Peril and the Black
Panther Party.
Drop one of the PUMA x STAPLE “Gidra” footwear will be released locally on March 10th from
PUMA.com, PUMA retail stores, Shelflife and Archive.
Look out for part two of the “Gidra” collection later in March.
PUMAxSTAPLE
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Versatility:Staple pieces can be mixed and matched to create a variety of looks, suitable for different occasions and styles.
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Timelessness:They are classic, enduring designs that don’t go out of fashion quickly.
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Foundation:They serve as the core of a wardrobe, providing a base for building outfits with trendier pieces.
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Personalization:While some staples are universally recognized, like a white t-shirt, the specific items that are considered staples can be tailored to individual style and preferences.
- Clothing: White t-shirt, classic button-down shirt, black trousers, jeans, little black dress, trench coat, blazer, neutral-colored sweater, and a well-fitting skirt.
- Footwear: Classic pumps, ballet flats, ankle boots, sneakers.
- Accessories: Tote bag, simple jewelry, scarves, a versatile belt.
PUMA AND SALEHE BEMBURY’S PARIS FASHION WEEK
