PUMA BLENDS PERFORMANCE AND STYLE LIKE NEVER BEFORE FOR NEW LUXE SPORT COLLECTION

Cape Town, South Africa; September 26, 2022 – In 1998, PUMA became the first sports
brand in the world to dissolve the barrier between performance and fashion. PUMA
collaborated with German minimalist designer Jil Sander to bridge sport and style,
forging a partnership that was years ahead of its time.

Now, PUMA continues to disrupt with Luxe Sport, a collection that redefines the codes
of couture, as witnessed in the ‘FUTUROGRADE’ show during New York Fashion Week
where some of the collection pieces were featured.

At the core of the collection is PUMA’s iconic T7 tracksuit, which is re-envisioned like
never before. Sharper silhouettes, exaggerated shapes, and monogram patterns show
the T7 tracksuit in a brand new light, with select references taken from the free-spirited
boldness of the ‘80s. PUMA’s exploration of cuts and themes results in eleven new
interpretations of the T7, including the T7 Bodysuit and the T7 Blazer. PUMA’s Big Cat
logo is transformed into a bold pattern that features throughout.

Accents like exaggerated zipper pulls are matched with oversized silhouettes and
captivating color pops of teal, purple, and red, rendering a truly distinctive expression of
sport and style.

PUMA Luxe Sport is a celebration of the T7, one of PUMA’s most iconic designs, but
the collection is also a reminder that style rules can always be rewritten.
PUMA Luxe Sport is available now from PUMA.com and Selected retailers.

###