PUMA HOOPS AND LAMELO BALL REVEAL MB.04
PUMA HOOPS AND LAMELO BALL REVEAL MB.04
Cape Town, South Africa – September 2024 – Basketball phenom LaMelo Ball and PUMA
Hoops are back to redefine the game with the jaw-dropping MB.04. This fourth chapter in the
iconic MB signature line is a masterpiece of performance and style. Clad in a striking light blue
base and reinforced with bold silver overlays, the MB.04 LaFrancé basketball shoe boasts a
durable TPU structure.
The newest MB.04 design integrates LaMelo Ball’s personal branding, including the Phoenix
logo and “1 1 1” motifs, creating a fierce and eye-catching appearance. This shoe seamlessly
combines style and performance, making it a top choice for both basketball enthusiasts and
fashion-forward individuals.
“The details and Easter eggs sprinkled throughout the shoe are my favorite attributes. It was a
big design challenge to make a shoe that couldn’t be mirrored left to right and still make it look
cohesive,” says Jeremy Salle Head of Design for PUMA Hoops. “The inspiration was based
around this idea of ‘Be Melo’. The kids love Melo and a lot of them want to be just like him. It’s
basically the idea of symbiosis. The kid puts on the shoe, and they are enveloped by all of
Melo’s attributes, rarities and One-of-one-ness.”
Key performance features of the MB.04 silhouette include the 4D printing technology which
allows zoned out durability and enhances the shoes breathability. Stylized TPU support in the
forefoot have been incorporated for added stability throughout the silhouette. Each shoe
includes a distinctive heel logo that connects to its colorway and story. Compression-molded
EVA foam provides superior responsiveness and cushioning while maintaining a lightweight
profile, an added benefit for hoopers. Engineered mesh upper, for added comfort, and a Melo-
fied external heel cap have been included for a signature touch.
Prepare to be blown away as LaMelo and PUMA redefine what it means to be a basketball icon
and a fashion trailblazer. Launching on 12 September 2024, the PUMA MB.04 will be available
at PUMA.com, PUMA retail stores and Shesha. The launch includes apparel pieces.
XXX
