PUMA INTRODUCES THE AUDACITY PACK FOR AUDACIOUS BALLERS
Cape Town, South Africa, 3 April 2025 – PUMA INTRODUCES THE AUDACITY PACK, Global sports company PUMA has unveiled the
Audacity pack – for those that live for the moments that matter. The new pack is set to be worn
by the likes of Neymar Jr., Jack Grealish, James Maddison, Caroline Weir, Fridolina Rolfö,
Ingrid Engen and Xavi Simons, players that leave their fearlessness out on the pitch for the
world to see.
When every game feels like a final, these boots are your license to thrill, whether that means
sending defenders to the shops or scoring screamers under the lights. Playing it safe?
Overrated. End-of-season glory? Yours for the taking. Featuring fresh new takes on the
FUTURE, ULTRA and KING silos, all playstyles are covered, ensuring every baller can channel
their inner audacity. The final games of the season are all about taking chances, risking
everything and regretting nothing, with seasons defined by the small moments it’s time to show
the world what you’ve got.
The next-gen FUTURE 8 features all-new tech upgrades to give players the tools to play with
freedom and unleash their creative instincts. The colour of the Audacity edition does its name
justice, with a vibrant yellow base complete with pink, white and black detailing on the upper –
guaranteeing players stand out from the crowd.
The FUTURE 8 features a FUZIONFIT³ upper, wrapping the foot like a second skin, offering a
snug, cushioned fit without limiting explosivity. A textured high-density mesh layer with
GripControl Pro adds grip and control, whilst the all-new FLEXIGILITY outsole for 360-degree
agility ensures movement between the lines and creating without constraints.
The ULTRA 5 features dark grey base color with touches of yellow and pink that feels like a
finely tuned machine, giving you a boot made for speed based on engineering insights from
PUMA Motorsport. The ULTRA 5 is available in two versions. The ULTIMATE edition features a
brand new SPEEDSYSTEM outsole, and the ULTRA 5 CARBON features a special Carbon
version of the outsole. Both versions of the ULTRA 5 give you an explosive base to be rapid off
the mark and dangerous on the pitch as the FastTrax stud design provides multidirectional
traction.
The new KING Audacity edition looks like the boss. A boot worn by Kings, the new edition
features a classy silver base with pops of black and pink. It’s clear that there’s a new wearer of
the crown when you take to the pitch in the KING. The non-animal-based K-BETTER™ upper
material offers a new and improved take on the signature KING touch, comfort, and durability,
while the GRIPCONTROL 3D structure on the medial side enhances ball control.
All three silos feature a unisex fit and a women’s fit. The women’s is tailored to the anatomy of a
woman’s foot and is designed to enhance comfort and performance for women playmakers to
be able to perform at their best. It’s built different, for women who make a difference on the
pitch.
The Audacity pack is available on pre-sale from 3 April in PUMA Retail stores, at PUMA.com
and Totalsports from 29 April. Price R4 699.
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