PUMA Joins Forces with Alfa Romeo F1 Team ORLEN
Originally published: 17 March 2022 | Updated: September 2026
PUMA joined forces with Alfa Romeo F1 Team ORLEN in 2022 as the team’s official race gear supplier, bringing its performance apparel and footwear expertise to Valtteri Bottas, Zhou Guanyu and the wider Formula 1 team.
The partnership was announced ahead of the opening round of the 2022 Formula 1 season in Bahrain. As part of the agreement, PUMA supplied the team’s drivers with racewear and a dedicated training range designed for the demands of a modern F1 season.
For PUMA, the partnership added another Formula 1 team to its longstanding involvement in motorsport. The company provided Alfa Romeo F1 Team ORLEN with race equipment featuring lightweight materials and customised fits, extending from driver overalls and boots to apparel used during training and preparation.
The 2022 season also marked a new driver pairing for Alfa Romeo, with former Mercedes driver Valtteri Bottas joining rookie Zhou Guanyu. Zhou made history that year as China’s first full-time Formula 1 driver.
From the Cockpit to the Paddock
PUMA’s role extended beyond the race car. The brand supplied training apparel for the wider Alfa Romeo F1 Team ORLEN crew, helping equip team members both during race weekends and throughout their preparation.
PUMA also supplied footwear for the team, with its sneakers forming part of the crew’s trackside and travel wardrobe during the 2022 Formula 1 calendar.
James Clark, PUMA’s Head of Sports Marketing Motorsport, highlighted the opportunity to work with Zhou during his historic debut season while continuing PUMA’s relationship with Bottas, who had been part of the PUMA family since 2017.
“We are really looking forward supporting Zhou Guanyu as the first Chinese Formula One driver,” Clark said at the time.
Alfa Romeo F1 Team ORLEN Team Principal Frédéric Vasseur also welcomed PUMA to the team, pointing to the brand’s sporting heritage and its focus on innovation and performance equipment.
PUMA’s Growing Formula 1 Presence
The Alfa Romeo partnership formed part of PUMA’s broader motorsport strategy during 2022. That year, the company continued developing its presence across Formula 1 while connecting performance racing products with its wider lifestyle and fashion offering. PUMA’s 2022 annual report lists Alfa Romeo F1 Team ORLEN as its new official race gear partnership for the season.
The partnership is now part of PUMA and Alfa Romeo’s Formula 1 history, but it remains a notable example of how F1 racewear increasingly crosses into the worlds of performance apparel, footwear and motorsport-inspired streetwear.
Source: PUMA
