PUMA Kicks Off Its Largest Web3 Collaboration To Date, with 10KTF Shop

Cape Town, South Africa, June 28, 2022 – PUMA has entered New Tokyo, the virtual city
10KTF calls home. The shop is known for its streetwear offerings and is owned by Wagmi-san,
a digital artisan whose collections and NFT community recently welcomed the global sports
brand.

News of the partnership was shared at an event hosted by 10KTF in New York. Their event was
one of many hosted during the week of NFT.NYC, a conference attended by crypto industry
professionals, traders, and other web3 enthusiasts. The official announcement confirms weeks
of speculation after PUMA tweeted a video previewing the new release of a classic sneaker.
Camouflaged in the video is a frame with the shop’s logo and Wagmi-san at his storefront.
Despite how hidden it may have been, the subtle clue was quickly discovered and fueled
conversations around its meaning for 10KTF collectors.

“PUMA values the extremely engaged and passionate community that Wagmi-san has
nurtured,” said Adam Petrick, chief brand officer at PUMA. “We’re excited to join 10KTF and
bring a physical layer to the current digital experience.”

Wagmi-san has previously alluded to his ambitions of bringing physical goods beyond the
metaverse.

“Thanks to the rise of our 10KTF community and the like-minded craftspeople at PUMA, a long-
held dream of mine gets to be fulfilled. I am grateful for the opportunity to bring our crafts and
our stories into the physical realm and usher in a new era for New Tokyo,” he said.

For now, New Tokyo includes collectors of 10KTF, plus 16 additional NFT communities. This
includes Gutter Cat Gang and Cool Cats, who have also partnered with PUMA as the sports
brand becomes increasingly active in the web3 space.

Further details of the project will be released in the coming months.