PUMA LAUNCHES HOMETOWN HEROES COLLECTION
WITH UPSCALE VANDAL’S MIKE CAMARGO

The limited edition headwear collection will be supported by PUMA ambassadors

Neymar Jr., Christian Pulisic, Myke Towers, and Kyle Kuzma

Cape Town, South Africa – 6 th June 2022 — Global sports company PUMA is shaking up the headwear
market with the launch of Hometown Heroes, a freshly designed and limited edition hat collection
featuring 3 cap styles.

But what is a Hometown Hero? It’s inspired all together by the athletes, the artists, and the homegrown
talent that stays true to its roots. A Hometown Hero is someone that gives back to the community, while
being positive and progressive in all that they do.

The new limited edition collection also pays homage to
the very roots of street and art culture, as well as PUMA’s incredible sporting history. Reaching back
through from 50’s football, to 90’s basketball, and 2000’s action sports; Hometown Heroes respects
history, while bowing to its heroes.

PUMA’s first limited edition headwear collection will feature caps, beanies and bucket hats designed and
developed in collaboration with Mike Camargo, Creative Consultant and Founder of Upscale Vandal.

As
an extention of the FOR ALL TIME platform, Mike Camargo is part of “The Collective”, a group of Iconic
Culture Influencers, who have shaped the sneaker game over the last 50 years. For his latest
collaboration with PUMA, he is leading the Hometown Heroes initiative, further solidifying his connection
to his community and amplying voices within it.

“There’s a saying that goes - ‘style is a way of saying who you are without having to speak’, that’s exactly
what we have worked towards with the ‘Hometown Heroes’ collection,” said Mike Camargo.

“When you
walk outside, what’s the first thing you notice on someone? Is it their clothes? Do you make eye
contact…? It’s always the hat. We only wear things that represent us. Our clothes are an extension of
who we are. I grew up in Brooklyn and New York City; and my creativity is fuelled by the energy from the
streets and the people that live and breathe their hometown - this collection pays tribute to that.

What we
wear is chosen meticulously; because when we step outside, we want you to know what we stand for!”
PUMA Head of Design Accessories, Sara Rosina said, “The attention to detail that has gone into this new
collection is extremely exciting. From the references in the main graphics, to the hidden messages under
the visor and even a set of pins, which fans can use to customise their headwear to their personal style.

We really wanted to push the boundaries and explore different ways creating products that tell unique and personal stories.”

The Hometown Heroes collection will be supported by PUMA’s own incredible lineup of Hometown
Heroes, namely Brazilian football sensation Neymar Jr, U.S. football player Christian Pulisic, Puerto Rican
multi-platinum selling music artist Myke Towers, American professional basketball player Kyle Kuzma and
our very own Hometown Hero, Uncle Vinny, is representing South Africa on this all star lineup.

The debut Hometown Heroes headwear collection will launch on 3 June 2022 at Shelflife, retailing price
from R1199. This will be the first a series of Hometown Heroes launches coming later this year.