PUMA Reveals Powerful International Football Kit in New York
PUMA Reveals Powerful International Football Kit in New York
Cape Town, South Africa, 19 March 2026 – Global sports company PUMA unveiled its new national team kits for 11 nations with a street-level event at Domino Square in New York City, that placed football, music, food, and culture at the centre stage in a celebration of the game. Rather than launching in a stadium setting or in a cinematic brand film, PUMA chose to reveal the kits in play, worn first by local community players from each nation on the streets of New York.
11 Nations, 4 Continents, One Brand
Four continents are united under 11 nations: Portugal, Morocco, Ghana, Paraguay, Senegal, Côte d’Ivoire, Czech Republic, Switzerland, New Zealand, Austria, and Egypt. This confirms PUMA’s position as a leading force in international football, dressing close to a quarter of all nations heading into this summer’s biggest competition, with the most prominent African teams of any kit brand in the sport.
A Community-First Celebration
“We wanted to connect with the fan communities by showing up in the places and moments that matter to them. This event was built on that belief, offering local football players the chance to experience these fresh new kits in action before anyone else: on their own city pitch,” said Nadia Kokni, PUMA Vice President Global Brand Marketing.
The event, centred around a series of custom-designed trucks, each represented one of PUMA’s 11 nations through visual identity, local food, music, and cultural artefacts — several brought to life by artists from the communities themselves. Fans could see and wear the national jerseys before anyone else, with the kits revealed for the first time on the city’s pitch through a structured 4v4 tournament, facilitated by NYC Footy.
Legends, Music, and Culture Collide
Football legends Ricardo Quaresma (Portugal), Asamoah Gyan (Ghana), and El Hadji Diouf (Senegal) were present as representatives of their nations, connecting generations of the sport. A live music corner powered the pulse of the event, soundtracking the action from start to finish, featuring a DJ lineup representing several of the nations and a live performance by acclaimed Ghanaian artist Black Sherif. Social media streamer Fanum and the Daily Paper collective (Jefferson & Abde) also joined as special guests.
“The culture of Football is what drives us, and this collection reflects that commitment. Equipping nations across four continents, with close to a quarter of all nations heading into this summer’s biggest competition wearing PUMA, we’re showing up at football’s biggest moment, reinforcing PUMA’s position as one of the leading brands in international football.”
Dominique Gathier, PUMA Vice President Teamsport
African Dominance and European Power
With up to 11 nations potentially wearing PUMA on the international stage this summer, the company goes into this tournament strongly. PUMA’s African partner federations, featuring Ghana, Senegal, Côte d’Ivoire, Morocco, and Egypt, represent the most prominent African presence of any kit brand in the upcoming tournament, whilst Portugal, widely considered to have one of its best teams ever assembled, is amongst the favourite European nations.
Heritage Meets Innovation
PUMA has dressed football legends including Pelé, Eusébio, Maradona, Cruyff, and Matthäus, and that rich archive heritage is woven into the DNA of every kit unveiled at the event.
The 2026 collection will be available from 24 March, and this event marks the first public look at PUMA’s full national team kit range, featuring the brand’s innovative ULTRAWEAVE technology and dryCELL sweat-wicking fabric across all jerseys. Replica jerseys are produced using PUMA’s RE:FIBRE initiative, reflecting the brand’s commitment to responsible product innovation.
Full product and innovation details will be available in a dedicated product press release on 24 March.
About PUMA
PUMA is a global sports company that designs and manufactures footwear, apparel, and accessories. For over 75 years, PUMA has been creating products for the fastest athletes on the planet, combining performance innovation with street culture heritage.
FAQs
When will the PUMA 2026 national team kits be available?
The PUMA 2026 national team kit collection will be available starting 24 March 2026 through PUMA.com, PUMA flagship stores, and select retailers worldwide.
Which African nations does PUMA sponsor for the 2026 tournament?
PUMA sponsors five African nations: Ghana, Senegal, Côte d’Ivoire, Morocco, and Egypt — the most prominent African federation lineup of any kit brand in the tournament.
What technology is used in the new PUMA jerseys?
The 2026 collection features ULTRAWEAVE technology for lightweight performance and dryCELL sweat-wicking fabric to keep players comfortable. Replica jerseys are produced using the sustainable RE:FIBRE initiative.
Which football legends attended the NYC launch event?
Football legends Ricardo Quaresma (Portugal), Asamoah Gyan (Ghana), and El Hadji Diouf (Senegal) were present at Domino Square to represent their nations and connect with fans.
