J. Cole and PUMA Bring the Original DREAMER Prototype to Life
Cape Town, South Africa — 19 April 2021 — J. Cole and PUMA Hoops are taking the DREAMER franchise back to where it all began with the release of the RS-DREAMER Proto, the original prototype that helped inspire the basketball footwear line.
Designed through the creative vision of J. Cole and PUMA‘s performance technology, the RS-DREAMER Proto features a distinctive colourway and serves as a piece of the history behind the DREAMER franchise.
The prototype was never originally intended to be released. It remained a personal favourite within Dreamville and for J. Cole, but as the DREAMER franchise continued to evolve, PUMA decided to give fans an opportunity to own the silhouette that started it all.
The Original DREAMER Prototype
The RS-DREAMER Proto brings together J. Cole’s creative direction with performance-focused technology from PUMA Hoops.
A disruptive cord-lacing system provides a snug and responsive fit across the forefoot and midfoot, while the ProFoam midsole and RS-Foam heel are designed to deliver energy return and responsive cushioning on the court.
The shoe also features a full-coverage, high-abrasion rubber outsole, providing grip designed to support quick cuts and spot-up play.
RS-DREAMER Proto Features
- Disruptive cord-lacing system
- Responsive forefoot and midfoot fit
- ProFoam midsole
- RS-Foam heel
- Full-coverage high-abrasion rubber outsole
- Designed for grip during quick cuts and spot-up play
J. Cole’s DREAMER Legacy
The RS-DREAMER Proto represents more than another basketball sneaker release. It is part of the story behind the DREAMER franchise, which brought together J. Cole’s influence in music and basketball with PUMA’s performance expertise.
The prototype’s one-of-a-kind colourway helped establish the visual direction for the franchise before the subsequent release of the RS-DREAMER.
For collectors and J. Cole fans, that connection gives the RS-DREAMER Proto additional significance beyond its on-court specifications.
Price and Release Date
The PUMA RS-DREAMER Proto retailed for R2,699 in South Africa.
It was scheduled to launch on 23 April 2021 through PUMA.com, PUMA stores and Shesha.
PUMA also indicated that the prototype could be a limited opportunity, making its release particularly notable for fans of J. Cole, Dreamville and the DREAMER franchise.
Editor’s note: This article covers the original South African release announced in April 2021. Pricing and availability information above relates to that original release.
