PUMA, SCUDERIA FERRARI AND JOSHUA VIDES JOIN FORCES
PUMA, SCUDERIA FERRARI AND JOSHUA VIDES JOIN FORCES TO LAUNCH EXCLUSIVE COLLECTION AHEAD OF THE LAS VEGAS GP
Cape Town, 6 November 2023 – Global sport company PUMA together with Scuderia Ferrari
and in collaboration with renowned artist and designer Joshua Vides, present an exclusive
collection in honour of the highly anticipated return of Formula 1 to Las Vegas. This unique
collaboration blends artistry and motorsport heritage, paying homage to the first “golden era” of
Formula 1 in America with the iconic colors of the 1970s.
As part of this collaboration, PUMA present Joshua Vides for Scuderia Ferrari: Back to Las
Vegas collection, this collection offers a dynamic range of apparel, footwear, and accessories
designed for both the racetrack and the streets. The iconic Ferrari red, traditionally
accompanied by white accents on the car liveries during the 1970s, is now making a triumphant
return for the Las Vegas GP.
Perhaps the most captivating aspect of the Joshua Vides for Scuderia Ferrari collection is the
attention to detail. Vides has masterfully created a hand-drawn and hand-painted look and feel
throughout the products, bringing a genuine artisan touch to the collection. For instance, the
crew sweater showcases a remarkable brushing effect with a round number circle at its center,
exuding the impression of being painted by hand. This effect can also be observed in the white
brushing detail across the race jacket, hoodie, and pants, further enhancing the overall
aesthetic.
Among the collection’s distinctive elements, the innovative use of Velcro patches stands out,
adorning many of the lifestyle products. These patches not only introduce a distinct flair but
also offer opportunities for personalization, allowing each piece to be transformed into a unique
and one-of-a-kind item.
Key pieces in the collection include a race jacket and pants, a hoodie, a crew sweater, and Las
Vegas-themed tees. Footwear enthusiasts will not be disappointed, with a selection that
features the PUMA Suede, TUFF, and RS-X sneakers, each reflecting the high-speed energy
and style of Scuderia Ferrari.
As the Las Vegas Grand Prix approaches, this exclusive collection offers fans and fashion
aficionados the perfect opportunity to celebrate the exhilarating world of motorsport while
embracing a unique blend of art and design.
To secure yours, visit PUMA.COM, PUMA Retail stores and Sportscene.
