PUMA signs DJ Snake as ambassador for new Mirage sneaker franchise

PUMA has partnered with famed French DJ and record producer, William Sami Étienne Grigahcine, better known by his stage name DJ Snake. DJ Snake, who is known for pushing the boundaries of music and style, will be the global ambassador for PUMA’s newest sneaker franchise, the Mirage.

The Mirage has been brought back from the PUMA archive and revamped with a new perspective on street style, using inspiration from the world of DJs and EDM.

As a sneakerhead I’ve always followed what PUMA releases, featuring some of them in my videos and performances. With this new partnership, I will be supporting the Mirage franchise, bringing a new perspective to one of my favourite silhouettes,” said DJ Snake.

PUMA’s Mirage Tech is part of PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. This revamped style features trippy colours, eye-catching materials and futuristic elements taking inspiration from the lights, energy and atmosphere of EDM shows.

Available from 15 March at PUMA Stores, PUMA.com, sportscene online, The Cross Trainer, Side Step, Shesha, Superbalist and select retailers with a retail price of R1 899

See YouTube video here: https://www.youtube.com/watch?v=EMMKo5naFlE&feature=emb_title.

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