PUMA SPEEDCAT TWO ARCHIVAL COLOURWAYS

Cape Town, 9 October 2024 – The PUMA Speedcat hits the asphalt in two new archive-inspired colourways.  
Continuing to re-shape the current trend zeitgeist, the latest Speedcat features lush suede
finishing, optioned in “Light Blue/Navy” and “Haute Coffee/Frosted Ivory” versions. The
aerodynamic low-top silhouette is finished with an embroidered cat detail on the toe, as well as
logo hits on the tongue and above the Formstrip. Evoking F1 racing tires, both shoes ride on a
black rubber sole unit.

The archival Speedcat is portrayed alongside another thrilling, high-octane pursuit, as the 25-
year-old silhouette is envisioned within the world of motorsports. Set in the badlands, the
rebellious campaign, produced in collaboration with NAKED Copenhagen, depicts the Speedcat
as an outsider, challenging the status quo of sneaker culture. Embodying female energy and
fearless self-expression, stylist and creative Sierra Rena reappears as the muse of the
campaign.

These latest editions follow up on the original black and red Speedcat colourways that launched
in June, nodding to the racewear uniforms of iconic F1 racing teams.
Created in 1999, the lifestyle iteration of the PUMA Speedcat is based on fireproof racing
footwear worn by Grand Prix drivers throughout the ‘80s and ‘90s. One of PUMA’s most
heritage-rich and innovative designs, the Speedcat transcended its roots as a performance
racing shoe in the adrenaline-fueled world of F1, before being embraced as a street-style icon.
The PUMA Speedcat Archive will be available from 12 October 2024, from PUMA.com and
Shelflife. Price R2299.