PUMA UNVEILS NEW LEVELS OF FAST WITH DEVIATE NITRO™ 4 & DEVIATE NITRO™ ELITE 4
PUMA UNVEILS NEW LEVELS OF FAST WITH DEVIATE NITRO™ 4 & DEVIATE NITRO™ ELITE 4
PUMA expands hero running range with the Deviate NITRO™ 4 and Deviate
NITRO™ Elite 4, performance-driven shoes built to deliver speed and efficiency.
A limited drop of Deviate NITRO™ Elite 4 launches 12 February 2026 followed by the
global release on 26 February 2026.
The limited drop of Deviate NITRO™ 4 will be available from 23 January 2026
followed by the global release on 26 February 2026.
Cape Town, 9 January 2026 – PUMA has unveiled the latest evolution of its hero running
franchise with the launch of the Deviate NITRO™ 4 and Deviate NITRO™ Elite 4.
The two new models build on PUMA’s position as pioneers of speed and innovation,
underpinned by the brand’s best-in-class NITROFOAM™ technology.
Deviate NITRO™ Elite 4
Specially crafted for race-day, Deviate NITRO™ Elite 4 improves on its much-loved
predecessor by returning even lighter and more efficient, thanks to enhanced
NITROFOAM™ ELITE cushioning. The fit and feel build on the award-winning Deviate Elite
NITRO™ 3, but the ride is now smoother, more responsive, and more stable across race-
day distances.
The redesigned carbon fibre PWRPLATE is now stiffer and has been engineered to reduce
stress in the metatarsal area. Its geometry has been optimized for efficient energy transfer,
delivering a smoother, faster stride. It features gradual rib structuring to enhance stability by
evenly distributing stress from lateral to medial motion, creating an efficient ride from start
line to finish.
Adding to PUMA’s elite race-day range, the Deviate NITRO™ Elite 4 is a definitive option for
high-cadence runners looking for a lightweight, responsive shoe that will help them unleash
a new level of speed and feel beyond fast on race day.
Deviate NITRO™ Elite 4 launches globally on 12 February 2026, available to purchase on
PUMA.com and PUMA retail stores.
Deviate NITRO™ Elite 4 Specifications
Price: R5799
Weight: UK8: 170g/UK4.5: 140g
Stack Height: 32MM/40MM
Drop: 8mm
Deviate NITRO™ 4
Built for the everyday runner who is serious about getting faster, the Deviate NITRO™ 4
introduces an evolved NITROFOAM™ midsole featuring a new dual-layer, nitrogen-infused
foam that delivers elevated rebound for a more energetic stride, giving runners the speed
they crave, without compromising on the comfort they know and love.
The mesh upper offers lightweight breathability, while a plush collar and padded tongue
provide all-round protection. Soft where it matters, supportive where it counts, the Deviate
NITRO™ 4 locks the foot in place, letting runners focus on the run. Unwavering durability
and comfort remain at the heart of the Deviate experience, providing consistency for
everyday runs.
A reengineered PWRPLATE has been contoured to improve flexibility, while PUMA’s trusted
PUMAGRIP outsole ensures traction across any surface, with coverage that can
accommodate any footstrike pattern. This evolution delivers a more consistent, supportive
ride while maintaining the natural feel needed for up-tempo training runs and everyday miles.
Deviate NITRO™ 4 Specifications
Price: R3999
Weight: UK8: 250g/UK4.5: 205g
Stack Height: 30MM/38MM
Drop: 8mm
Deviate NITRO™ 4 launches in limited supply on 23 January, followed by a global release
on 26 February 2026, and will be available to purchase on PUMA.com, PUMA retail stores,
Totalsports, Sportsmans Warehouse and Takealot.
“We’re excited to bring our latest instalment of speed to the market with Deviate NITRO™
Elite 4 and Deviate NITRO™ 4. The Deviate franchise has been at the centre of our
performance running business since our re-launch in 2021, winning multiple awards and
helping athletes earn podiums,” said Erin Longin, Vice President, BU Run/Train, PUMA.
For more information, please visit: www.puma.com
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