PUMA Launches ‘Only See Great’ Campaign Featuring Neymar Jr., Lewis Hamilton, Usain Bolt and More
PUMA Launches ‘Only See Great’ Campaign Featuring Neymar Jr., Lewis Hamilton, Usain Bolt and More
Cape Town, South Africa – 12 April 2021 – Global sportswear giant PUMA has officially launched its inspiring new brand campaign titled “Only See Great”, bringing together some of the world’s biggest athletes, entertainers and cultural icons to spread messages of hope, resilience and optimism following one of the most difficult years in recent history.
The campaign features high-profile PUMA ambassadors including:
- Neymar Jr.
- Cara Delevingne
- Usain Bolt
- Winnie Harlow
- Lewis Hamilton
- Antoine Griezmann
- Pep Guardiola
- Virat Kohli
- LaMelo Ball
The initiative aims to inspire people worldwide ahead of major global sporting events while encouraging audiences to pursue greatness despite adversity.
PUMA’s Vision of Greatness
According to PUMA, the “Only See Great” campaign was created to reflect optimism, ambition and self-belief during a time when the world continues to recover from the global pandemic.
Throughout the year, PUMA ambassadors will share personal stories, interviews and digital content discussing:
- their journeys toward greatness,
- overcoming challenges,
- believing in themselves,
- and finding motivation during uncertain times.
The campaign explores what it truly means to achieve greatness while encouraging people to ignore limitations and focus on their own vision for success.
Inspired by Shawn “JAY-Z” Carter
The campaign’s central message was inspired by legendary entrepreneur, rapper and philanthropist JAY-Z.
JAY-Z famously said:
“I only see great. I don’t see good. I don’t see compromise.”
According to Adam Petrick, Global Director of Brand and Marketing at PUMA, the quote perfectly captured the brand’s mindset heading into a year filled with major sporting and cultural moments.
“JAY originally shared these personal thoughts on greatness in one of our very first discussions around product design,” Petrick explained.
“He spoke about filtering out anything less than great, looking within and seeing something that no one else can see.”
Major Sporting Events at the Heart of the Campaign
PUMA’s “Only See Great” campaign arrives ahead of some of the world’s biggest sporting competitions, including:
- the Olympic Games in Tokyo,
- the Formula One World Championship,
- UEFA Euro 2021,
- and Copa America.
The campaign will also support multiple upcoming PUMA product launches throughout the year, including key performance collections worn by athletes and national federations during these major tournaments.
PUMA Ambassadors Share Their Stories
The campaign focuses heavily on the personal journeys of PUMA athletes and ambassadors, highlighting the struggles, sacrifices and mindset required to pursue greatness.
By showcasing authentic stories from sports stars, musicians and cultural figures, PUMA hopes to inspire audiences globally to remain hopeful and ambitious despite difficult circumstances.
The campaign also reflects how the definition of greatness has evolved over the past year, placing greater importance on resilience, perseverance and personal growth.
PUMA Continues Global Brand Expansion
With “Only See Great,” PUMA South Africa continues strengthening its position as one of the world’s leading sports and lifestyle brands by blending performance sport, culture, fashion and inspirational storytelling.
The campaign is expected to feature heavily across PUMA’s digital platforms, social media channels and future global product launches throughout the year.
