PUMA VODACOM BULLS KIT CELEBRATES THE CAPITAL OF RUGBY

Cape Town, South Africa – October 2023 - Global sports company PUMA and the Vodacom
Bulls have launched the new 2023/24 Home and Alternative kit with a Welcome to the Capital of
Rugby campaign celebrating the fans, the culture, the gees, the legends and future stars behind
the badge.

The men’s team Home kit is in light blue shirt, dark blue shorts and white socks while the
Alternative kit consists of a white shirt, white shorts and blue socks. The women’s team, the
Bulls Daisies, will sport the white kit for Home games and the blue kit will be their Alternative
strip.

The word BULLS appears as an all over Ambigram graphic on the blue jersey while the white
jersey has an abstract blue Barberton daisy graphic across the shoulders and chest.
The Welcome to the Capital of Rugby campaign video for the new kit highlights the signature
Jacaranda trees, legendary Vodacom Bulls players, the up-and-coming Bulletjies who are the
future stars, and the flag waving fans.

Watch the campaign video on YouTube

“As our relationship with the Vodacom Bulls enters its second decade, we are celebrating the
team’s home town,” said Brett Bellinger, Marketing Director of PUMA South Africa. “The Union
Buildings are the official seat of South Africa’s government and for blue-blooded fans Loftus is
the capital of rugby.”

Vodacom Bulls CEO Edgar Rathbone said: “Our 2023/24 jersey speaks to versatility and pride,
which are traits that we associate ourselves with as a franchise and a people with a common
passion for the game. We wanted to have a jersey that stands out and keeps us connected no
matter where we go and PUMA captured that perfectly with an ever-present Bulls ambigram that
celebrates our DNA across all corners of our communities,”

Rathbone added: “This is a jersey that unites us all as the Vodacom Bulls family and I cannot
wait to see the young and old, fill up Loftus in their new fan wear. It is going to be special.”
In-store from 13 October the new 2023/24 Vodacom Bulls Home and Alternative Replica kit will
be available from PUMA.com, Puma Retail Stores, Totalsports, Sneakers International, and
Sportsmans Warehouse at a recommended retail price of R899 (men), R799 (women) and
R799 (kid sizes). A range of fanwear including a waist bag and a bucket hat, tees and polos,
pants, leggings and shorts, as well as hoodies and training jackets, will also be available from
13 October 2023.

TrueToTheBlue

XXX