PUMA Welcomes Formula 1 Driver Charles Leclerc as New Brand Ambassador
PUMA Welcomes Formula 1 Driver Charles Leclerc
Cape Town, 11 October 2024 – Global sports company PUMA is excited to announce Charles
Leclerc, Formula 1 star and Scuderia Ferrari HP driver, as the newest global ambassador for
the brand. With this partnership, PUMA solidifies its position as the leading brand in motorsport
and expands its influence beyond the racing circuit. Leclerc’s dynamic energy, drive for
excellence, and modern appeal make him the ideal partner to embody PUMA’s commitment to
pushing boundaries in both sport and fashion.
Charles Leclerc has continued to showcase his exceptional talent and skill, solidifying his
position as one of the top drivers in Formula 1. Leclerc has demonstrated his exceptional
qualifying prowess and raw speed, with three pole positions this season. His most memorable
achievements came with two prestigious victories—first at the iconic Monaco Grand Prix, his
home race, where he thrilled local fans with a dominant win, and later at Monza, where he
conquered the famed “Temple of Speed” in front of the passionate Tifosi.
The strategic partnership aims to drive awareness for the brand, connecting with fans of both
motorsport and fashion, and reinforcing PUMA’s impact in these spaces. The collaboration will
spotlight Leclerc in a range of high-profile PUMA collections, with a particular emphasis on the
PUMA Motorsport for Scuderia Ferrari collections, across various global channels.
“We are more than excited to welcome Charles to the PUMA family. His unique blend of being
a professional athlete in Formula One and a fashion enthusiast off the track makes him a
perfect fit for our brand. Charles will not only serve as a motorsport ambassador but he will also
play a vital role in various projects and initiatives that extend beyond the racetrack. There are a
lot of exciting projects in the pipeline, and we can’t wait to continue shaping our motorsport
legacy together with Charles.” said Arne Freundt, CEO of PUMA.
With this collaboration, PUMA and Charles will jointly highlight the brand’s ability to blend high-
performance functionality with innovative designs, appealing to a wide audience ranging from
trackside fans to those who embrace streetstyle.
For Charles, the partnership is more than a sponsorship—it’s a convergence of values and
vision.
“I’m very happy to become a member of the PUMA family. There are so many iconic PUMA
athletes that I looked up to when I was younger. Now, to be able to be part of the same family is
a special moment for me. PUMA is the perfect match to support me on my journey to
consistently improve as an athlete by supplying me with their latest designs and via the support
of PUMA´s team and athletes. I am really looking forward to being only one phone call away toshare experiences and to have the support of the PUMA Family and to dive into joint projects
with the brand on- and off-track.” said Leclerc.
This authentic and genuine match between PUMA and Charles Leclerc is grounded in shared
values, a mutual passion for pushing the boundaries, and a desire to inspire. Together, PUMA
and Charles Leclerc are ready to drive new levels of excitement, awareness, and influence
across motorsport and beyond -making this collaboration a natural fit and a powerful alliance for
the future.
