PUMA x AMI Returns for a New Chapter with Giveon and Quannah Chasinghorse
PUMA x AMI is back for a new chapter, bringing together music, fashion and a distinctly modern take on the outdoors.
The latest chapter of the collaboration features American singer Giveon and model and activist Quannah Chasinghorse, with the campaign photographed by David Paige at Pedernales Falls in Texas.
The setting gives the campaign a natural, understated energy, placing the relationship between PUMA and AMI against the rugged landscape of central Texas.
Rather than leaning heavily into traditional sportswear imagery, the collaboration continues to explore the space between contemporary fashion and everyday lifestyle — a territory that has become central to the PUMA x AMI partnership.
Giveon and Quannah Chasinghorse Front the Campaign
Giveon brings his distinctive presence and understated style to the campaign, while Quannah Chasinghorse adds her own fashion-forward perspective.
Together, the pair reflect the broader aesthetic of the collaboration: relaxed, considered and rooted in contemporary culture.
The campaign was captured by photographer David Paige at Pedernales Falls, Texas, giving the visuals a strong sense of place while allowing the clothing and personalities to remain the focus.
PUMA x AMI Continues Its Fashion Conversation
The PUMA x AMI partnership has continued to blur the lines between performance-inspired sportswear and Parisian fashion.
AMI, founded by Alexandre Mattiussi, is known for its relaxed approach to modern French style, while PUMA brings decades of sportswear heritage to the partnership.
The result is a collaboration that sits comfortably between streetwear, lifestyle and contemporary fashion.
For the latest chapter, that formula gets another visual treatment through the Texas landscape and the campaign’s cast.
When Does the PUMA x AMI Collection Drop?
The latest PUMA x AMI chapter is now available through AMI Paris, while the collection is scheduled to arrive on PUMA.com on December 10.
The campaign adds another chapter to a collaboration that continues to connect fashion, culture and sport without forcing the relationship.
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