PUMA X RUDOLF DASSLER LAUNDRY BOYS COLLECTION
PUMA X RUDOLF DASSLER LAUNDRY BOYS COLLECTION
Cape Town, South Africa; 19 July 2021 — The Rudolf Dassler Legacy capsule honours the moments in PUMA’s history that paved the way for the brand today. This season’s capsule is titled Laundry Boys and takes inspiration from Rudolf Dassler’s entrepreneurial start as one of his mother’s “laundry boys,” delivering clean clothes to customers.
In honour of the job that started it all and set him on the path towards founding PUMA, the collection features some of PUMA’s most classic silhouettes with laundry-inspired care labels, premium materials and gold metal charms. The selection includes apparel and footwear in a navy and cream colour story.
Footwear includes the Rudolf Dassler Legacy Laundry Boys Suede VTG (R2 299), Universal (R2 599), Easy Rider (R2 299) and PUMA Army Trainer (R2 499) while apparel features the Rudolf Dassler Legacy Tee (R1 099), Stripes Tee (R1 199), Jacket (R3 299) and Shorts (R1 899).
Available from PUMA.com, PUMA V&A Waterfront and PUMA Braamfontein from 23 July 2021.
One of PUMA’s most iconic styles, the Easy Rider is back – this time with Rudolf Dassler Legacy-inspired flair. Honouring the moments that paved the way for the brand today, the Laundry Boys line speaks to humble beginnings – when our founder washed and delivered clothes for customers on behalf of his mother.#
