PUMA x Salehe Bembury Travel Collection Dresses 11 Nations for World Cup 2026
PUMA x Salehe Bembury Travel Collection Dresses 11 Nations for World Cup 2026
PUMA and renowned designer Salehe Bembury have unveiled a bold new chapter in football culture with the launch of the PUMA x Salehe Bembury Travel Wear Collection. The collaboration introduces a bespoke range of travel wear and goalkeeper kits created exclusively for PUMA’s 11 national federations that qualified for the world’s biggest football tournament.
Since its reveal, the collection has become one of the most talked-about partnerships in football culture this summer, blending performance, fashion, and identity into a unique travel aesthetic for some of the world’s top football nations.
11 Nations Represented in Style
As the tournament gets underway, players from the following PUMA-sponsored national teams have been seen arriving in style while wearing pieces from the collection:
- Portugal
- Morocco
- Ghana
- Paraguay
- Senegal
- Côte d’Ivoire
- Czech Republic
- Switzerland
- New Zealand
- Austria
- Egypt
The collection has accompanied players throughout their tournament journey, from airport arrivals and training camps to pre-match tunnel walks, bringing a fresh cultural energy to every stage of the competition.
A Cultural Celebration Beyond Football
The travel wear collection was first unveiled in June during an immersive, sound-inspired event hosted by PUMA and Salehe Bembury at The Row DTLA in Los Angeles. The gathering brought together footballers, creatives, tastemakers, and cultural influencers in one of the tournament’s host cities.
The event reflected the vision behind the collaboration: creating something that extends beyond the pitch and into the broader cultural conversation surrounding football. Rather than being limited to performance apparel, the collection celebrates the intersection of sport, fashion, music, and creativity.
A New Chapter for PUMA Football
The Salehe Bembury collaboration marks the beginning of PUMA’s second major football culture initiative this summer. It follows the successful launch of PUMA’s 11 national federation kits earlier this year, reinforcing the brand’s commitment to pushing football culture forward both on and off the field.
By partnering with one of the most influential designers in contemporary fashion, PUMA continues to bridge the gap between elite sport and modern streetwear, creating collections that resonate with players and fans alike.
Bringing Football and Fashion Together
The PUMA x Salehe Bembury Travel Wear Collection demonstrates how football has evolved into a global cultural force. As players represent their nations on the world stage, they are also showcasing individuality, creativity, and style through a collection designed to make an impact far beyond the game itself.
With the tournament now in full swing, the collaboration continues to turn heads and set trends, proving that football fashion is just as important off the pitch as it is on it.
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