PUMA’S PLEXUS SNEAKER BREAKS BOUNDARIES WITH NEW DESIGN LANGUAGE

PUMA’S PLEXUS SNEAKER BREAKS BOUNDARIES WITH NEW DESIGN LANGUAGE

Cape Town, South Africa; January 17 th , 2023 – Today, PUMA introduces the PUMA
Plexus sneaker, a new interpretation of the line between sport and style.
Informed by the overarching concept of the future classic, PUMA’s new Plexus sneaker
establishes a new and progressive design language, inspired by a seminal model from
PUMA’s archive, the Mostro.

“Given the initial design direction of creating a “future classic,” I tried to position our
archival PUMA Mostro as a new classic for the future,” mentioned Hyon Park, Lead
Designer Sportstyle Footwear, PUMA
Breaking boldly into 2023, the Plexus surges ahead with innovative and explorative
features. The Plexus’ upper is defined by a crafted aesthetic. Mixed textiles, juxtaposing
colors, and uncovered construction elements give the shoe a handmade feel. The
Plexus also features a distinctive closure, with a unique lace construction.

PUMA’s iconic Formstrip logo is indicated by rope laces woven through the upper of the
Plexus, while the aggressive lines of the shoe’s tooling establish an unmistakable
outdoor-ready attitude.
Lastly, the Plexus is set to launch in a striking “Elektro Green” color scheme, with
additional colorways coming in 2023.

To celebrate the arrival of the Plexus, PUMA will be launching the Plexus Playground
initiative. PUMA has partnered with digital creatives Forty-Two-And-A-Half, who enlisted
18 artists from their network to transform the Plexus, through physical transformations
and 3D rendering.

The PUMA Plexus is available from 21 January 2023 and will be available at Shelflife.