Rihanna and A$AP Rocky at PUMA Pop-Up in Miami: Everything You Need to Know
A$AP Rocky and PUMA debuted his latest motorsport-inspired collection of footwear, apparel, and
accessories at a Pop-Up Shop on May 4th in Miami. Hosted at Fundimensions arcade, guests had
the opportunity to enjoy games, customization stations, BBQ and concession stands, as well as the
opportunity to shop. The collection features a limited re-issue of the OG Inhale shoe from 2000 that
Rocky hand-picked from PUMA’s archive.
The pop-up concepted and curated by A$AP Rocky featured the collection in a vibrant and playful
environment, similar to his campaign shoot, which was meant to remind people to never limit your
imagination or lose sight of your dreams. His creative direction pushes the boundaries between
fashion and sport with his designs, bringing a new perspective to the growing global motorsport
audience.
The collection is available on PUMA.com.
WHERE:
FUNDIMENSIONS
2129 NW 1st Ct
Miami, FL 33127
WHEN:
Saturday, May 4
4PM – 10PM
ARihanna and A$AP Rocky at PUMA Pop-Up in Miami: FAQ
During the 2024 Formula 1 Miami Grand Prix weekend, Rihanna joined A$AP Rocky at PUMA’s immersive pop-up event, celebrating Rocky’s latest motorsport-inspired collection. The appearance quickly became one of the most talked-about celebrity moments of the weekend.
What was the PUMA pop-up in Miami?
The event celebrated the launch of A$AP Rocky’s newest PUMA Motorsport collection, featuring footwear, apparel, and accessories inspired by Formula 1. Rocky personally conceptualized and curated the pop-up, creating an immersive experience that blended fashion, motorsport, music, and art.
When and where did the event take place?
The pop-up was held on Saturday, May 4, 2024, from 4:00 PM to 10:00 PM during the Formula 1 Miami Grand Prix weekend in Wynwood, Miami. The event was hosted in collaboration with CNCPTS, with a preview activation taking place the night before in the Miami Design District.
Did Rihanna attend the event?
Yes. Rihanna attended the pop-up to support A$AP Rocky. Her appearance generated widespread media attention, with photos and videos of the couple circulating across social media throughout the weekend.
What did Rihanna wear?
Rihanna debuted a vibrant bubblegum pink hairstyle and paired it with:
- A black satin corset-style dress
- Bright pink PUMA sneakers
- A large diamond “A” pendant necklace in honor of A$AP Rocky
Her bold look became one of the standout fashion moments of the Miami Grand Prix weekend.
What did A$AP Rocky wear?
Rocky embraced the motorsport theme with a racing-inspired outfit featuring:
- A motorsport jersey
- Denim shorts
- PUMA footwear from his collection
His styling reflected his role as Creative Director for PUMA’s Formula 1 partnership.
What was available at the pop-up?
Visitors could shop the full A$AP Rocky x PUMA collection, including:
- The reissued PUMA Inhale sneaker
- Motorsport-inspired jackets
- Racing jerseys
- Pants
- Accessories
- Limited-edition apparel
The collection fused Formula 1 aesthetics with Rocky’s signature streetwear influence.
What activities were available?
The pop-up offered an interactive fan experience featuring:
- Arcade games
- Racing simulators
- Customization stations
- Photo opportunities
- BBQ and concession stands
- Shopping experiences
- Motorsport-themed installations
The goal was to recreate the vibrant atmosphere of Rocky’s campaign while encouraging creativity and imagination.
Why was the event significant?
The activation showcased A$AP Rocky’s expanding role beyond music as PUMA’s Creative Director for Formula 1. It also highlighted the growing crossover between motorsport, fashion, and street culture, with Rihanna’s appearance adding even more global attention to the launch.
Did the event receive media attention?
Yes. Fashion publications, entertainment outlets, and sports media widely covered the event, praising the couple’s style, the immersive experience, and the successful launch of Rocky’s latest PUMA collection.
Can fans still buy the collection?
Many items from the collection were released globally through PUMA and select retailers. Some limited-edition pieces have since sold out and may only be available through resale marketplaces.
