Rihanna and PUMA are here to play with the brand new, modern and sleek Avanti LS
January 14, 2025 – Cape Town, South Africa – Slim and sleek, the limited-edition Avanti LS is
brand new and designed by Rihanna. A redesign from the original Avanti, the LS is light,
minimal and cutting-edge with a striking new heal featuring short gum studs highlighting the turf
styles of the past. Inspired by the legendary PUMA King football boot, the Avanti LS is crafted in
royal blue suede with touches of gold, a cream Formstrip, and a classic football gum sole.
At the forefront of the low-profile trend, PUMA has drawn inspiration from the archive across a
variety of styles including the Speedcat, the Mostro and now the Avanti LS. Rihanna’s design
inspiration is rooted in soccer but takes on a fashion lens with a slim upper and a playful blue
colourway.
Rihanna has already been spotted sporting the style at Giorgio Baldi and out on the streets of
New York City. Dress it up or down, the Avanti LS is a playful shoe for every occasion.
Limited quantities of the Avanti LS are available in both men's and women's at R 2999 each.
The FENTY x PUMA Avanti LS is available on 16 January at 5pm exclusively at PUMA.com
and the PUMA Store Sandton and PUMA Select in Cape Town on 17 January.
XXX
