Rihanna and PUMA Give The Smurfs a Streetwear Spin
Rihanna and PUMA Give The Smurfs a Streetwear Spin
27 June 2025 – Cape Town, South Africa – Rihanna welcomes you to the world of The
Smurfs with a brand-new FENTY x PUMA collection inspired by the upcoming Smurfs film
featuring Rihanna as the iconic Smurfette in theatres July 18th.
Channelling the Smurf aesthetic, the collection includes playful blue polka dot stitched
sweats, cozy oversized knits featuring Smurfette’s mushroom home and Rihanna’s classic
Avanti in a new denim colourway for both adults and kids to enjoy.
The new FENTY x PUMA collection is now available exclusively on PUMA.com.
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and
accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s
fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and
Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into
street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its
products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in
Herzogenaurach/Germany.