Rihanna Casts Partner ASAP Rocky and Son RZA in Latest Savage X Fenty Campaign
Rihanna continues to break boundaries in the fashion world with her latest Savage X Fenty campaign, which stars her partner ASAP Rocky and their two-year-old son, RZA. The music superstar’s new classics line features a variety of men’s boxers, briefs, and t-shirts, and highlights the modeling talents of her young son.
A Family Affair
In the campaign’s striking photographs, RZA sports a black vest top and matching black briefs while perched on the shoulders of his father, ASAP Rocky. The 35-year-old rapper also wears a matching outfit, symbolizing the unity and style of the family. Another image showcases Rocky holding RZA, who faces away from the camera, revealing his braided hair spelling out “Dad.”
This campaign is not RZA’s first foray into modeling. He previously appeared alongside his father in Bottega Veneta’s “Portraits Of Fatherhood” series, which also included his 11-month-old brother, Riot Rose.
Expanding the Brand
Rihanna’s Savage X Fenty brand has been making waves, not just for its inclusive sizing and innovative designs, but also for its groundbreaking campaigns. In August 2023, the brand launched its first line of maternity wear, featuring Rihanna herself modeling a nursing bra with baby RZA.
Family and Future
Rihanna has openly discussed her desire to expand her family. In an interview with Interview magazine, she expressed her hope for more children, stating, “I don’t know what God wants, but I would go for more than two. I would try for my girl. But of course, if it’s another boy, it’s another boy.”
Supporting Rocky
Rihanna has been a steadfast supporter of ASAP Rocky, both personally and professionally. Recently, she was seen filming his AWGE runway collection “American Sabotage” at Paris Fashion Week. The collection showcased a variety of distressed clothing, layers of bandanas, balaclavas, and cargo pants.
Legal Challenges
Despite their flourishing careers, the couple faces significant challenges. ASAP Rocky, whose real name is Rakim Mayers, is set to face a criminal trial in Los Angeles in October. He has pleaded not guilty to two counts of assault with a semi-automatic firearm, stemming from an incident in November 2021 where he allegedly pointed and fired a handgun at a former friend outside a Hollywood hotel.
Rihanna’s latest Savage X Fenty campaign is a testament to her ability to merge her personal life with her professional endeavors seamlessly. By featuring her partner and son, she not only showcases her new collection but also highlights the importance of family and support. As she continues to innovate and inspire, fans eagerly await what’s next from this powerhouse family.
