Snoop Dogg and G-Star RAW ‘Say it Witcha Booty’ in tongue-in-cheek global campaign

Dutch denim brand G-Star RAW announces today its latest worldwide
‘Hardcore Denim’ campaign with icon Snoop Dogg. Helmed by a custom-made version of the
soundtrack single ‘Say it Witcha Booty’, by the multi-platinum artist.

Snoop needs no introduction – he’s a living legend and a globally recognised innovator,
simultaneously iconic and accessible, just like denim. G-Star RAW has a long tradition of
working with “true originals'' like Snoop, authentic and exceptional people who are
one-of-a-kind and true masters of their craft.

The campaign merges G-Star’s Hardcore Denim philosophy with Snoop’s signature blend of
humor, style, and backside appreciation. The collaboration is brought to life by a video that is
creatively celebrating denim booties, featuring men, women, islands, hot air balloons and yes…
even doggs.

Gwenda Van Vliet, CMO, G-Star RAW:
“Snoop Dogg is a true original: best in class, real and outspoken. He is continuously re-inventing
himself and he merges worlds in unexpected ways. Our joint campaign is bringing that
philosophy to life, and is a tongue-in-cheek tribute to all denim booties.”

Snoop Dogg:
“I’m teaming up with G-Star because we are both pushing the field, staying ahead, cutting the
edge. We are both masters of our craft – leading the game. You know what I’m saying? We look
ahead.”

The G-Star RAW ‘Say it Witcha Booty’ collaboration with Snoop Dogg debuts on September
8th, 2021.

For information on the ‘Say it Witcha Booty’ campaign, visit: www.gstarraw.com.