Spotify celebrates BLACKPINK’s debut anniversary, teams up for #8YearswithBLACKPINK
Spotify celebrates BLACKPINK’s debut anniversary, teams up for #8YearswithBLACKPINK
K-Pop has rapidly grown across the globe, with its influence showing potential in Sub-Saharan Africa. The South African region’s love for specific groups like BLACKPINK has grown including the overall K-Pop craze. To celebrate BLACKPINK’s anniversary, Spotify has curated a special playlist, as the BORNPINK World tour movie premieres this weekend in South Africa, showcasing how BLACKPINK continues to break barriers and set new standards in the music industry across the globe.
[South Africa] 2 AUGUST 2024 – This August, BLACKPINK fever will be in your area’s big screens as the iconic global group celebrate their 8th anniversary which includes a screening of their latest world tour BORN PINK. Comprised of JISOO, JENNIE, ROSÉ and LISA, BLACKPINK has dominated global charts with their mega hit songs, capturing the hearts of millions of fans worldwide with South Africa being the only african country where the screening is happening, revealing South Africans affinity for K-POP and the K-POP girl group, BLACKPINK.
To commemorate this milestone and honor BLINKs, who fuel one of the biggest fandoms in the world, BLACKPINK has teamed up with Spotify, the world’s most popular audio streaming platform, to bring a host of special surprises to the This is BLACKPINK playlist.
From their record-breaking rise to global superstardom, BLACKPINK have made colossal waves on Spotify. Their Spotify streams tracked an average year-on-year growth of over 110%, and the group now has over 13 billion streams on the platform. Their tracks have been added to over 71 million user-generated playlists, and their top five most streamed songs alone: “How You Like That,” “Kill This Love,” “Pink Venom,” “DDU-DU DDU-DU,” and “Shut Down,” have collectively garnered over 4 billion streams.
The 8th Anniversary comes at the perfect time where BLACKPINK’s latest world tour BORN PINK will be screening around the world including South Africa. The screening is taking place on the 3rd and 4th of August at Sterkinekor Cinemas in JHB, CT and Durban. The movie features exclusive footage of rehearsals, backstage moments, and stunning performances. Fans will experience the energy, passion, and dedication that have propelled BLACKPINK to the top of the global music charts. The movie also includes heartfelt interviews with members Jisoo, Jennie, Rosé, and Lisa, as they share their personal reflections on the group’s journey over the past years.
#8YearswithBLACKPINK, only on Spotify
To celebrate #8YearswithBLACKPINK, Spotify is treating BLINKs to a series of special surprises on the This Is BLACKPINK playlist. From August 1 till BLACKPINK’s debut anniversary on August 8, the playlist will pay homage to a different BLACKPINK era each day, taking listeners on a journey through the group’s most iconic milestones.
Here’s how it works:
- Tune into This is BLACKPINK from August 1 – 8 to rediscover a different BLACKPINK era each day. The playlist will refresh daily at 11AM.
“It’s been thrilling to witness the growth of BLACKPINK throughout the years,” said Jungjoo Park, Head of Music Korea, Spotify. “Our #8YearswithBLACKPINK campaign bolsters our commitment to supporting Korean artists in reaching and deepening their connections with listeners worldwide, and we hope fans enjoy the special surprises we have in store for them.”
Spotify’s efforts to connect BLACKPINK with listeners across the globe have played an instrumental role in igniting passion from their fandom over the years. In addition to spotlighting their music on flagship playlists such as Today’s Top Hits and K-Pop ON!, Spotify has also brought listeners a variety of exclusive experiences to bring fans closer to the members. This includes the Enhanced Album for their 2020 “The Album” and the BORN PINK: The Pop-Up Experience in Los Angeles in 2022.
Head on to Spotify’s For The Record blog post for more on the campaign.
###
