Spotify Launches “Living With Spotify” Starring King Grrrr
Spotify Launches “Living With Spotify” Starring King Grrrr
Johannesburg, South Africa – 05 March 2026 – Spotify has teamed up with popular content creator Kamogelo Motlhabane, known to her audience as King Grrrr, to launch Living With Spotify, an eight-episode digital series that reimagines Spotify’s features as full-blown personalities. The short-form series (30–60 seconds per episode) drops on TikTok and Instagram each Thursday for the next 8 weeks, serving parody, pop culture and sharp humour.
At its core, Living With Spotify flips the script on reality TV. Instead of housemates, Kamo lives with her Spotify features – each one personified, opinionated, and deeply invested in her life choices. From work stress and creative blocks to full-blown identity spirals, her “council” of features steps in with Spotify-style solutions to real-world chaos.
The series extends from Kamo vs Spotify, an existing Spotify digital series she hosts, building on a format audiences already know and love.
Meet the cast (yes, they’re all Spotify features)
Kamo takes on every role herself, embodying a lineup of exaggerated Spotify personalities:
- Discover Weekly – The explorer: The friend who insists you “just try something new” in music and in life.
- AI DJ – The mood manager: Talkative, confident, and slightly dramatic, curating soundtracks with real-time commentary.
- Mixed Playlist – The ride-or-die: Comfort-first and loyal to your phases. She knows your patterns better than you do.
- daylist – The archivists: A nostalgic and slightly shady duo, who are receipts in human form.
- Audiobooks – The new girl in town: She’s the new girl who really, really wants to tell you her story.
- Listening stats – The blunt truth: The blunt, nerdy friend who knows everything about you.
- Offline listening – The Zen master: The friend who is always taking time for herself. She’s Zen, chilled, and you’ll find her in the woods, not online.
- Collaborative – The core connector: She keeps the friend group connected; the heart and core they can’t live without.
The first episode goes live tonight at 18:00. Click here to watch the teaser Living With Spotify.
About Spotify
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators.
Everything we do is driven by our love for music and podcasts. Discover, manage, and share over 100 million tracks, including more than 6 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, we are the world’s most popular audio streaming subscription service with a community of 626 million users, including 246 million Spotify Premium subscribers, in over 180 markets.
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Spotify in numbers: 626 million monthly active users / 246 million subscription users / Over 100 million songs in the catalogue / 6 million podcasts titles/Over 4 billion playlists available / Available in over 180 markets.
About Kamogelo MotlhabaneKamogelo Motlhabane (known as king.grrrr or kamovsmakeup) is a South African content creator, aspiring entrepreneur, and digital storyteller known for her bold personality and engagingly chaotic online presence. She creates lifestyle, beauty, and (sometimes) comedic content that resonates with an incredibly diverse community across platforms. Through humorous, authentic storytelling and meaningful brand partnerships, her goal is to establish herself as a prominent voice in South Africa’s digital landscape.
