Sustainable Style Meets Functionality: The Soeur x K-Way Collaboration

As autumn rain returns to southern Europe, the fashion world welcomes a dynamic collaboration between sportswear brand K-Way and Parisian womenswear label Soeur. This co-designed capsule collection brings together Soeur's contemporary aesthetic and K-Way's technical expertise in windbreakers and outdoor wear. What sets this partnership apart is its commitment to sustainability, as K-Way introduces its Global Recycled Standard-certified nylon fabric, 2.1 Amiable, into the collection.

The Fusion of Style and Sustainability: K-Way, known for its iconic tri-colour cords, takes a significant step towards sustainability by incorporating the eco-friendly Amiable fabric. This innovative material not only aligns with environmental consciousness but also boasts a 40% reduction in energy consumption compared to traditional materials. Furthermore, Amiable's rip-stop structure enhances durability and longevity, making it an ideal choice for outdoor enthusiasts.

Exploring the Collection: The mixed-gender collection is a harmonious blend of both brands' logos and signature design elements. It features an array of pieces designed to elevate your style and protect you from the elements. Highlights include a sleek long trench coat, a trendy sleeveless zipped vest, a functional cycling outfit capable of keeping wearers dry even in the rain, and a fashionable bob hat to complete the look. With this collection, fashion meets functionality seamlessly.

Availability and Pricing: Fashion aficionados can get their hands on this sustainable collaboration starting from Wednesday, September 13th. The collection will be available at both Soeur and K-Way stores, ensuring accessibility for fashion-conscious individuals in France and internationally. Prices for these stylish and eco-conscious pieces range from €70 to €350, catering to a wide range of budgets.

A Boost for Soeur's Global Expansion: This collaboration marks an exciting milestone in Soeur's journey towards global expansion. The brand's recent collaborations, including one with author and designer Leandra Medine Cohen, have significantly boosted its visibility in the competitive US market. The Soeur x K-Way collaboration is set to continue this upward trajectory.

K-Way's Presence in Paris: For K-Way, this partnership is part of its active engagement in the vibrant fashion scene of Paris. The brand is gearing up for the opening of a retail space at the La Samaritaine shopping complex in January, further solidifying its position as a leader in the world of functional and stylish outerwear.

In conclusion, the Soeur x K-Way collaboration is a perfect marriage of style, functionality, and sustainability. With their combined expertise, these two brands offer a collection that not only elevates your fashion game but also contributes to a greener and more responsible future in fashion. This is more than just clothing; it's a statement of conscious and stylish living, welcoming the autumn rain with flair.