Telkom Rebrands to “Tomorrow Starts Today” — New Logo, Tagline & Brand Identity Unveiled
Telkom New Logo, Tagline & Brand Identity Unveiled
Johannesburg, May 2025 — Telkom South Africa has officially unveiled a sweeping rebrand, featuring a minimalist new logotype, vibrant colour palette, and dynamic tagline that signal a major shift in its corporate direction. With the move, the iconic keypad icon and sub-brands like Telkom Mobile and 8ta have been retired, replaced by a unified, customer-centric identity across its full telecommunications ecosystem intouch.telkom.co.za.
Here’s everything you need to know about Telkom’s transformation and what it means for customers, the industry, and the future of connectivity in South Africa.
A New Logo for a New Era
Telkom’s previous visual identity featured a stylized keypad icon — a nod to its heritage in landline services. The new brand identity ditches that iconography for a clean, minimal wordmark simply spelling “Telkom” in teal and yellow tones. The change reflects the company’s transition from legacy telecom services to modern digital and data-first offerings .
This shift is about more than aesthetics — it represents a strategic repositioning: from fragmented legacy brands to a cohesive entity that customers can easily identify with and trust across mobile, internet, and innovation services.
“Tomorrow Starts Today”: The New Tagline
Along with the visual change comes Telkom’s new tagline: “Tomorrow Starts Today.” This reflects a future-focused ambition, emphasizing immediacy, possibility, and innovation .
In July 2025, the company marked the launch of this brand narrative with a spectacular projection-loading on Pretoria’s UNISA building — a visual metaphor for transformation. The origami-style visuals symbolised how Telkom is folding legacy into modern innovation, paired with a promise to unlock new possibilities for every South African consumer and business .
Brand Colours & Visual Identity
The refreshed visual identity centres around:
A bold teal and yellow palette, representing trust, optimism, and energy.
A simplified, sans-serif logotype that aligns with modern tech branding.
Dynamic graphical elements and motion graphics used across stores, digital ads, and activations.
No more segmented sub-brands. The same look and logo now represent every Telkom offering — from fixed-line to mobile, connectivity to digital services.
Streamlining Sub-Brands & Services
In a major brand consolidation, Telkom has retired:
8ta (its mobile brand)
Telkom Mobile name
Sub-brands are now assimilated under Telkom’s main identity to reinforce simplicity and brand recall.
This consolidation is designed to reduce confusion, improve recognition, and signal a unified service approach to customers across digital, retail, and enterprise channels.
Brand Ambassadors & Activations
To bring the new brand to life, Telkom partnered with a roster of local influencers and personalities, including DJ Zinhle, Lasizwe, Zizo Beda, Sibu Mpanza, and Clement Maosa. These ambassadors literally embody the new brand’s promise — helping to tell stories of possibility, connection, and transformation across social media and live events .
Telkom is also launching branded experiential pop-ups in major townships and cities, featuring interactive displays, digital experiences, and activations that bring the brand story to life directly in local communities.
Recognition & Momentum
Telkom’s brand revamp is backed by strong achievements in recent years:
Named a 2025 Top Employer in South Africa for the third consecutive year, recognizing its investments in employee wellness, workplace innovation, and professional growth Telkom Group.
Recognized as one of the most admired brands in Africa by Brand Africa — cited as a campaign that resonated with South Africans and shaped the country’s identity globally.
These accolades underscore Telkom’s evolution not only visually, but operationally and culturally.
Tech + People + Progress
According to CMO Gugu Mthembu, the rebrand is meant to signal a powerful shift in Telkom’s mission — empowering everyday possibility through technology and customer-first innovation. The origami projection at UNISA illustrates this metaphor: transforming old to new, simple to powerful, just as Telkom aims to do with its services and identity.
Telkom positions itself not simply as a network provider, but as a catalyst for progress — with affordable data plans (e.g. FlexOn, FreeMe), AI-powered retail experiences, and enterprise tools geared toward youth and small business growth.
Stores That Reflect Modernity
Telkom’s Menlyn Pretoria “Cutting Edge” store is its first major retail space redesigned under the new brand. It features:
A completely digitised, paperless shopping experience
AI-guided self-service counters
Interactive zones, tech showcases, and immersive gaming lounges
Designed for sustainability and efficiency, with cutting-edge design features that align with Telkom’s future vision .
Plans are underway to convert five more stores nationwide into branded “store of the future” flagship outlets.
Brand Impact & Measurement
The rebrand isn’t just cosmetic. Telkom will measure success over the next 12–18 months, focusing on:
Brand consideration (how likely customers are to consider Telkom first)
Brand equity and recognition
Customer experience metrics including satisfaction scores, foot traffic, and conversion
Final measurement will assess whether the transformation is resonating with existing users and new audiences alike .
Telkom’s Brand Evolution
| Aspect | Before | After (2025 Rebrand) |
|---|---|---|
| Logo | Company name with keypad icon, multiple colours | Clean “Telkom” wordmark in teal and yellow |
| Sub-brands | 8ta, Telkom Mobile, Telkom Business | Single unified brand identity |
| Tagline | Varying, campaign-specific | “Tomorrow Starts Today” |
| Retail Stores | Legacy store layouts with paper-based info | Digitised, immersive “Cutting Edge” retail design |
| Customer experience | Fragmented mobile & data offerings | Integrated services with consistent identity |
| Brand Ambassadors | Traditional, sparse | Local figures like DJ Zinhle, Zizo Beda, Lasizwe |
| Measurement Focus | Usage, promotions, network uptime | Brand equity, consideration, and societal impact over 12–18 months |
Why It Matters for Customers and the Market
Simplified Brand Experience: Customers now interact with a single, clear brand across product lines.
Stronger Cultural Connection: Activations and ambassador stories build deeper links with urban and youth audiences.
Strategic Repositioning: Signals Telkom’s shift from fixed-line legacy to digital-first momentum.
Competitive Edge: A fresh image paired with service innovation could help Telkom catch up to rivals like Vodacom, MTN, and Afrihost.
Vision-Driven Narrative: The tagline “Tomorrow Starts Today” positions Telkom as a proactive innovator — not a relic of the past.
Telkom’s bold rebrand is more than a facelift — it’s a declaration of intent. With a simplified logo, unified identity, and bold narrative, Telkom is repositioning itself at the heart of South African digital life. The new tagline “Tomorrow Starts Today” is both a promise and a roadmap — for the company and its millions of users.
For telco-watchers and brand enthusiasts, this makes 2025 a pivotal year. Telkom is rewriting its identity — and putting South Africa’s possible first.
