The Levi’s® Brand Redefines Timeless Icons for the 2025 Spring / Summer Collection
Levi’s® Icons have been lived in and loved by generations. They’re part of our collective memory. Timeless, versatile, and durable—they’re still defining the modern dress code. For the Spring / Summer 2025 Collection, icons come in the form of elevated essentials that blend Levi’s® brand heritage with modern innovation. Rooted in Levi’s® legacy, reimagined icons reinterprets classic styles with updated fits, rich textures, and innovative fabrications – offering effortless versatility with a contemporary edge.
For women, the 501® Curve is the first-ever pair of 501® jeans designed specifically for curvy bodies, balancing an authentic straight-leg look with an engineered fit through the hips and waist. It can be paired with the Shrunken 90s Trucker for a modern denim-on-denim ensemble. To give the timeless staple a truly unique look, customizations and embellishments can be made at Levi’s® Tailor Shop locations worldwide.
The 501® Family is one of the most enduring denim icons. This season, the standout 501® 90s offer a relaxed, vintage-inspired fit that pairs seamlessly with structured outerwear and soft layering pieces. It can be styled with our range of blouses for a feminine contrast or the iconic trucker jackets for an effortlessly cool edge.
For men, the 501® Original remains the backbone of Levi’s® denim. This collection takes an Americana-inspired approach to the classic jeans. Layer a Standard Denim Shirt under the Western Shorthorn Trucker for a rugged, fashion-forward look, or embrace denim-on-denim styling with the Relaxed Fit Trucker.
The 501® Thermodapt innovated an icon by introducing cutting-edge functionality to classic denim. Made from 100% cotton, non-stretch fabric, this adaptive denim technology wicks moisture to keep cool in warm weather and insulates for warmth in colder climates. This icon delivers all-season comfort with an authentic denim look.
The Spring/Summer ‘25 Collection’s icons are available for purchase worldwide now on Levi.co.za and select Levi’s® Stores.
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.’s reported 2023 net revenues were $6.2 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.
