BIRKENSTOCK CORDUROY STYLE.
THE ORIGINAL BIRKENSTOCK FOOTBED IN A NEW OUTFIT.

BIRKENSTOCK introduces its latest collection celebrating the enduring appeal of
iconic BIRKENSTOCK styles in a new guise – exploring embossed suede leather for
the very first time. Inspired by the tradition and functionality of corduroy,
BIRKENSTOCK takes this tradition-steeped textile to a new level and underlines the
brand’s commitment to craftsmanship and innovative design by creating an even
more durable material for this collection: in a custom-made process natural suede
has been embossed to carefully recreate the look and feel of corduroy, while staying
true to the material as an embodiment of authenticity and individuality. A new
addition to the BIRKENSTOCK product archives and a fresh take on the aesthetics
of a timeless material.

CORDUROY: HERITAGE AND FUNCTIONALITY.
A CLASSIC OF WORKWEAR-INFUSED FASHION.
Once a pioneer for mass production on the looms of England’s northern metropolis
Manchester and worn by hard-working labourers during the Industrial Revolution in
the late 18th century, corduroy, often referred to as the ‘Manchester Cloth’, has
evolved from its humble workwear origins and become a staple within contemporary
streetwear, embodying both resilience and practicality. But, true to its working-class
roots, corduroy remains an emblem of authenticity. Few fabrics carry the weight of
history and modernity as effortlessly as corduroy. For its new collection,
BIRKENSTOCK fuses this textile’s iconic heritage with innovative design and
functionality to create new BIRKENSTOCK streetwear staples in embossed suede
leather.

A NEW GENERATION.
THE FOOTBED CLOTHED IN A NEW MATERIAL.
BIRKENSTOCK’s latest campaign “BE ORIGINAL”, was shot in an iconic industrial
location in Manchester with street-cast locals presenting each look. The Mancunian
protagonists move within the abandoned space with each look paying homage to
key elements of classic streetwear: hoodies, denim jackets, cargo pants or tracksuits
allow you to get closer to the essence of streetwear – with BIRKENSTOCK’s original
footbed clothed in a new material. A reflection of BIRKENSTOCK’s brand ethos, the
campaign shines a light on the merger of traditional craftsmanship and innovative
design that defines the collection.