INSPIRED BY SPORTS NOSTALGIA,
THE PUMA X LMC GV SPECIAL IS A CITY STAPLE
Cape Town, 27 May 2024 – Making its return from PUMA’s storied archive, the reissued 2024
GV Special receives a collaborative touch-up from Seoul-based Lost Management Cities.
Remixing the ‘80s tennis silhouette, Lost Management Cities renders the GV Special with a
playful and nostalgic colourway, inspired by the Korean brand’s love for classic sportswear.
Mixing blue and cream tones, LMC’s rendition comes with hand-finished detailing, such as raw
fabric edges and zigzag stitching on the upper. PUMA and LMC logos share placement on the
tongue and heel, while a special Lost Management Cities tab is fastened to the PUMA
Formstrip. Lastly, a gum sole offsets the light tones used across the upper.
Originally brought to life in the ‘80s under the title of PUMA California, the silhouette was
originally defined by its universal indoor and outdoor adaptability and unmistakable inset
midsole. Later, the California was renamed the GV Special in honour of Argentinian Grand Slam
winner Guillermo Vilas, who favoured the shoe during his time as a domineering force on the
court.
Later in the year, PUMA and Lost Management Cities will return with a full apparel collection.
The PUMA GV Special x Lost Management Cities is available from 25 May 2024, exclusively at
Shelflife. Price R2699.00.
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