Under Armour Launches ‘Soft You Can Sweat In’ Collection
Under Armour South Africa is taking performance apparel in a softer direction with its new ‘Soft You Can Sweat In’ collection, featuring the brand’s Meridian fabric technology.
Designed to combine the comfort of soft everyday clothing with the performance needed during demanding workouts, the collection introduces a quick-drying hybrid fabric designed to help athletes stay comfortable while they train.
Softness Meets Performance
The Meridian technology is built around a simple idea: performance clothing should not have to sacrifice comfort.
Under Armour says consumer research identified “soft” as one of the leading attributes people look for when researching performance apparel. The brand responded by putting the fabric through multiple rounds of research and development to create what it describes as its softest performance gear yet.
The resulting Meridian collection is designed with comfort, flexibility and versatility in mind.
From spin and yoga to Pilates, weight training and other workouts, the apparel is designed to move with the body while remaining lightweight and breathable. The soft feel also makes the pieces suitable for wearing beyond the gym.
What Makes Under Armour Meridian Different?
The ‘Soft You Can Sweat In’ collection focuses on three key performance benefits:
- Seriously Soft: The fabric is brushed on the surface to create an ultra-soft finish and a comfortable feel.
- Lasting Comfort: Meridian is designed to wick sweat while remaining comfortable, including in areas exposed to increased friction.
- Flexible Performance: Lightweight, breathable stretch allows the clothing to move with the wearer during training.
The collection is designed to offer the softness consumers want without compromising the functionality expected from performance apparel.
“The Under Armour Meridian legging is absolutely phenomenal. Moving in them feels like they weren’t even there. Even while sweating, they still just felt really comfortable,” says professional softball player Rachel Garcia.
Under Armour Meridian Collection
The range includes a selection of men’s and women’s performance pieces, including:
| Product | Price |
|---|---|
| Men’s UA Meridian Full-Zip | R2,499 |
| Men’s UA Meridian Short Sleeve | R1,199 |
| Men’s UA Meridian Tapered Pants | R1,999 |
| Women’s UA Meridian Short Sleeve | R899 |
| Women’s UA Meridian Jacquard Ankle Leggings | R1,399 |
UA SmartForm Evolution Bra
The ‘Soft You Can Sweat In’ collection also introduces the UA SmartForm Evolution Mid Sports Bra, designed to provide strategic support for medium-impact activities such as cycling, weight training and boxing.
The SmartForm fabric is designed to adapt to the body’s movement, helping the garment stay in place during activities that involve bending, jumping and squatting.
The result is a sports bra designed to provide support while allowing freedom of movement throughout a workout.
Women’s UA SmartForm Evolution Mid Sports Bra — R1,199
Where to Buy Under Armour ‘Soft You Can Sweat In’
The new ‘Soft You Can Sweat In’ collection is available at Under Armour Brand House stores nationwide and online through the Under Armour South Africa website.
The collection combines the softness of everyday comfort with the technical performance expected from Under Armour training apparel, giving consumers another option for workouts where comfort and movement are equally important.
Prices listed above are from the original South African launch information and may have changed since publication.
