The Sportscene & adidas Sole Women campaign
A closer look at the sportscene & adidas Sole Women campaign. Our
platform celebrating women who are shaping culture through creativity, music, style, and self
expression.
In a Sole Women first, an intimate event in the heart of Cape Town brought together a community
of women to experience live performances, interactive moments, and the official introduction of the
adidas Femme Pack – a collection designed for women where football culture meets energy.
From live performances and DJ sets to tattoo activations, styling, and storytelling, the event
captured the energy of what Sole Women is all about: giving women the stage, their way.
Meet the Sole Women of 2025
To bring this story to life, we sat down with three powerful voices shaping culture today:
Kimberleigh Venty — singer, songwriter, and bandleader using music as a channel for self
expression.
Tony Gum — artist in learning and photographer redefining creativity through identity and
storytelling.
Masego Morgan — stylist and sustainability advocate pioneering slow-fashion with a bold,
conscious voice.
Together, they embody the energy of the Femme Pack: strength, creativity, and style with purpose.
Watch the Sole Women 2025 production here:
Sole Women 2025 powered by adidas ft Kimberleigh Venty, Tony Gum & Masego Morgan
