Two New Concept Stores Mark Birkenstock’s Latest Expansion in South Africa
Two New Concept Stores Mark Birkenstock’s Latest Expansion in South Africa
As part of its continued growth in South Africa, Birkenstock has officially opened two new retail stores at Mall of the North and Fourways Mall. Both locations introduce the brand’s new classic store concept design, reinforcing Birkenstock’s commitment to premium retail experiences and expanding access to its globally recognised footwear.
Birkenstock Expands Into Limpopo
The new store at Mall of the North marks Birkenstock’s first retail presence in the Limpopo province, representing an important milestone in the brand’s South African expansion strategy.
By opening in Polokwane, the brand is introducing its design heritage, iconic craftsmanship, and signature footwear style to a new demographic of South African consumers while strengthening its presence nationwide.
Founded in 1774, Birkenstock is one of the world’s longest-standing heritage footwear brands. The company is internationally recognised for its orthopaedic expertise, artisanal craftsmanship, and dedication to quality materials.
Each pair of Birkenstock sandals and shoes is carefully crafted using premium and sustainable materials, highlighted by the brand’s iconic contoured cork footbed and timeless designs that remain relevant across generations.
A New Classic Store Concept
The 65.4 square metre store at Mall of the North is the first Birkenstock location in South Africa to feature the brand’s classic store concept design.
The space combines storytelling, design heritage and natural materials to create an immersive retail experience for shoppers.
Key design features include:
- Cork pedestals in the storefront window displays
- Locally sourced terrazzo-inspired flooring
- Jute carpets integrated throughout the store
- Material-driven design inspired by Birkenstock’s footwear construction
These elements highlight the brand’s commitment to sustainability and environmentally conscious retail design.
The store also replaces traditional wooden shelving with a modern retail layout featuring:
- LED black metal racks
- Fluted glass display surfaces
- Floating display tables finished with wood, LED lighting, glass and black melamine
A striking LED footbed wall finished in layered Corten steel showcases Birkenstock’s iconic contoured footbed design, while a brand wall at the point-of-sale desk features the signature bone pattern, a detail found on the soles of all Birkenstock footwear.
Birkenstock’s Largest Store Opens at Fourways Mall
In addition to its Limpopo debut, Birkenstock has also opened its largest store in South Africa at Fourways Mall.
Spanning 100 square metres, the new location represents:
- The eighth Birkenstock store in Johannesburg
- The seventeenth Birkenstock store across South Africa
This flagship-style store further strengthens the brand’s presence in one of the country’s most important retail hubs.
Expanding Access to a Global Footwear Icon
As Birkenstock continues expanding across South Africa, consumers can expect greater access to the brand’s iconic footwear and retail experiences.
With more than 250 years of expertise, Birkenstock remains rooted in tradition while continuously evolving to stay culturally relevant in today’s fashion and lifestyle landscape.
Store Locations
Mall of the North
Mall of the North
Shop U64, Mall of the North
Cnr of R81 & N1 Bypass
Bendor, Ext 99
Polokwane, 0699
Fourways Mall
Fourways Mall
Shop F52 Upper Level (Next to Skechers)
11 Ruby Close
Witkoppen, Sandton
2068
Shop Birkenstock Online
Follow @birkenstockza and shop online at bashafrica.com.
ABOUT BIRKENSTOCK
BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and
which is committed to a clear purpose – maintaining foot health. Deeply rooted in studies of the biomechanics of the
human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a
timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury
price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the
core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics
segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature
(“Naturgewolltes Gehen”).
With around 6,200 employees worldwide, BIRKENSTOCK is convinced that how things are made matters as much as
the product itself. To ensure these quality standards, the Group operates a vertically integrated manufacturing base and
produces all footbeds in Germany. In addition, BIRKENSTOCK assembles over 95% of all products in Germany and
sources over 90% of materials and components from Europe. Raw materials are processed to the highest environmental
and social standards in industry. For materials testing BIRKENSTOCK operates state-of-the-art scientific laboratories.
Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and
Canada as well as in Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom,
France, Norway, the Netherlands, Dubai, Singapore and India.
Birkenstock Group B.V. & Co. KG
Burg Ockenfels, Linz am Rhein, Germany
For further information, please visit www.birkenstock-group.com
You can find our online shop at www.bashafrica.com
