UNDER ARMOUR LAUNCHES UA HALO
A new design language. A new era of brand expression
(South Africa, 25 August 2025) – Under Armour is stepping into a new era of footwear with the launch of UA HALO, a collection that reimagines the brand’s design philosophy from the ground up. Built for the everyday athlete, UA HALO introduces a holistic approach to performance, where symmetry, balance, and harmony are both aesthetic choices and functional principles.
At the center of this evolution is a design shift. For the first time in Under Armour’s history, the brand’s iconic double-arch logo doesn’t just serve as a badge representing our performance and innovation but is also functionally integrated into the design. It becomes part of the sneaker’s structure, delivering balance, stability, and support with every stride. It’s a visual signature with real performance benefits, paired with UA’s HOVR superfoam for powerful energy return and impact absorption.
Yassine Saidi, Chief Product Officer at Under Armour says, “Every element of UA HALO, from the embedded double-arch logo to the symmetry of the silhouette, was created to reflect a deeper sense of balance, purpose and performance.”
“It’s not only about how the shoe looks, but how it moves with the athlete, how it supports them, and how it expresses who we are as a brand.”
Shop the UA HALO Racer and Runner shoes and apparel at Under Armour stores nationwide and online at www.underarmour.co.za.
About Under Armour, Inc.
Under Armour (NYSE: UA, UAA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit www.uabiz.com.
About Apollo Brands
Established in 2015, Apollo Brands (Pty) Ltd is a sports and lifestyle brand distribution company with a quest to bring global leading brands to the South African consumer. Boasting strong experience in retail, product and brand, the company which is situated in Cape Town offers extensive reach into the wholesale distribution channels and a growing expanse of retail doors. Apollo Brands (Pty) Ltd acquired the distribution rights for Under Armour in January 2016.
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