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UNDER ARMOUR LAUNCHES THE ULTIMATE ENDURANCE SHOE FOR THAT RUN-FOREVER FEEL

Under Armour introduces the UA Infinite Elite to the South African market, the pinnacle of footwear engineering tailored for those who crave endless km’s and effortless strides. Designed to redefine the running experience, the UA Infinite Elite embodies boundless comfort, seamless efficiency, and limitless potential.

UA Infinite Elite

Crafted to support both long run days and everyday strides, the UA Infinite Elite is the go-to choice for runners seeking unparalleled endurance. With its super plush feel and innovative design, these shoes are engineered to propel you effortlessly through every stride, making the last kilometre  feel as invigorating as the first.

Available in both men's and women's styles, the UA Infinite Elite is a high-mileage training shoe meticulously crafted for the relentless pursuit of distance. Featuring HOVR+ cushioning technology, every component of the shoe – from the collar and tongue foam to the adaptive Intelliknit upper – is optimized for supreme comfort and long-run performance.

Under Armour Pro Runner Sharon Lokedi attests to the transformative power of the UA Infinite Elite, stating, "It's great to have a well-cushioned and responsive shoe such as the UA Infinite Elite to use as part of my every day running. This has been very helpful in the past few months as I continue to strive to become the best marathoner I can be."

UA Infinite Elite features:

  • Asymmetrical Pull Tag: Pull tab with tactile consideration and added help with ease of entry.
  • TPU Heel Clip: Premium branding and added support  for heel lockdown.
  • Bevel Heel Design: Helps lessen heel impact allows the runner to land smoothly and increases overall  stability.
  • Thinweb Rubber: Outsole designed for a combination of durability where it’s needed and providing lightweight rebound
  • Intelliknit Upper: Knit upper materialisation with micro details and textures. Creates a precision 1:1 fit for elevated comfort and fit
  • 3D Moulded Sockliner: High resiliency premium sockliner to cradle the foot and enhance step-in comfort
  • HOVR+ Midsole: Full-length one-piece bead foam midsole that is softer, lighter, and more flexible for a more plush and bouncy underfoot experience 

Experience the uninhibited ride and undeniable plushness of the UA Infinite Elite – where every stride is a testament to the limitless potential within.

Priced at R3799, the UA Infinite Elite can be purchased in-store or online at https://underarmour.co.za/.

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