“WELCOME TO THE AMAZING MOSTRO SHOW” PRESENTED BY PUMA

CAPE TOWN, 8 FEBRUARY – PUMA presented “Welcome To The Amazing Mostro Show”, a
convention-defying experience to kick off New York Fashion Week. Presented at New York’s historic Park
Avenue Armory, PUMA transformed the space through light, projection, experiential elements, and
musical performance by Eartheater to celebrate the return of the convention-defying low profile Mostro
sneaker.

Originally launched in 1999, ‘Mostro’ comes from the Italian word ‘monster’. Pulled from PUMA’s storied
archives, the low-profile silhouette boasts defining features such as its signature spiked sole and versatile
strap closure. Styled by Alastair McKimm alongside PUMA Global Creative Director Heiko Desens, PUMA
showed a selection of custom and commercial pieces from their upcoming AW24 collections that
complement the star of the show, the Mostro. Groundbreaking when it first launched, and a work of art
today, the Mostro highlights PUMA’s brand position at the intersection of sport and fashion.

 
PUMA x F1 Creative Director A$AP Rocky directed and starred in a Mostro campaign which launched just
before the show across digital and social channels.
 

Noteable guests included Emily Ratajkowski, Ashley Graham, Davido, Kyle Kuzma, Becky G, Hari Nef,
Eartheater, Caleb McLaughlin, GloRilla, Lauren London, Jay Brown, Emory Jones, Rickey Thompson,
Yvesmark Chery, Stephanie Hui, Coco Bassey, and Harry Hill.