DUTCH FOOTBALL STAR XAVI SIMONS LACES UP THE ARCHIVE-INSPIRED PUMA INHALE

XAVI SIMONS LACES UP THE ARCHIVE- PUMA INHALE

Cape Town, 5 November 2024 – Carrying the fearless attitude that defined it in the early
2000s, the PUMA Inhale returns as a refreshed lifestyle silhouette.

As part of the Cellerator family, the Inhale gained recognition for its signature CELL cushioning
and performance-driven design, while its bold lines, contours, and curves earned it a cult
following both on and off the track. The tendril-like lines crawling across the shoe’s upper are
inspired by human biology, which is further evoked through the shoe’s moniker, and raging red
Form strip like an artery delivering lifeblood to the shoe’s upper. Notable upgrades to the 2024
Inhale include a wider fit and a softer midsole for enhanced comfort and wearability.

In 2023, the Inhale also became a favourite of PUMA collaborator A$AP Rocky, who selected
the silhouette as the footwear focusses of his inaugural collection, leading to a quick sellout and
widespread fan popularity.

Matching the unmistakably youth-driven energy of the Inhale, Dutch star Xavi Simons styles the
striking sneaker in its debut black-and-red colour scheme.
The PUMA Inhale will be available from 24 November 2024, at PUMA.com, PUMA Retail stores,
Sportscene, Archive, Shesha, Sidestep, Sneaker District, Office London and Superbalist. Price
R2499.

XAVI SIMONS X PUMA INHALE

a Dutch football star, is the face of PUMA’s iconic KING franchise and has a strong connection with the brand. He recently collaborated with PUMA on a sneaker, the PUMA Inhale, showcasing a refreshed lifestyle silhouette. Simons also appears in a three-part docuseries, “KING STUFF,” that provides a behind-the-scenes look at his life and training with PUMA.