ADIDAS RELEASES GENERATION PRED, BUILT FOR THE NEXT GENERATION OF PREDATOR ICONS

South Africa, 6 March 2024 – Today adidas launches Generation Pred, a limited edition drop
celebrating the next generation of Predator icons, with a bold new colourway designed to make
these future legends stand out on the pitch.

Standing proud with vibrant solar green hues accented with shock pink, the boots boast a
leopard-inspired graphic in keeping with the animalistic nature of the Predator franchise and the
players’ relentless hunt for goals.

Generation Pred is available in laced and laceless variations and has been designed to provide
dynamic performance for a new generation of ballers. The boots feature the hallmark design
features of this season’s Predators – grippy Strikeskin fins on its medial side, a Hybridtouch
upper optimised for accurate shooting, and a full-length Controlframe 2.0 outsole for added
stability.

Generation Pred will be worn by future Predator icons including Alessia Russo, Evan Ferguson,
Khvicha Kvaratskhelia and Lena Oberdorf, and was seen on pitch for the first time on the
weekend of 2 nd and 3 rd March.
The boots go on sale from today, available at adidas.co.za, while stocks last.